Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

St James’s Place (SJP), the UK financial advice company, has announced its first TV sponsorship on Sky Arts. The creative will aim to drive brand awareness for SJP and bring advice to life for its viewers.  SJP’s sponsorship, facilitated by Sky Media and Mindshare UK, targets a diverse audience, directly comparable to those watching the […]

OTT TV episode and movie revenues for 22 Eastern European countries will reach $6.96 billion (€6.43bn) in 2029, up from $3.82 billion in 2023, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. From the $3.1 billion additional revenues between 2023 and 2029, Russia will provide $1 […]

Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media companies, and other sports content providers to target local markets or granular groups with contextual ads that run on connected TVs, tablets, and mobile devices, in addition to […]

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift. The combination of these solutions […]

Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]

Andy Harries, co-founder of Left Bank Pictures, producer of acclaimed series The Crown, has warned that the UK production sector is in danger of ending up as a first class, top-end service industry to the US at the expense of our own experiences. Harries issued the warning in an acceptance speech at the 50th annual […]

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

UK PSB Channel 4 is launching ‘Untapped’, which it describes as a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by research which shows that founders securing significant investment historically fall […]

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]