A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:
Synamedia, the independent video software provider, has unveiledd Iris, a new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions […]
Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]
The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will serve as CEO for the combined organisation – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new role of […]
Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, has announced that it now delivers 30+ live and linear channels to The Roku Channel, the home for free and premium entertainment on the Roku platform. Recently, The Roku Channel reached a milestone of more than 100 live and linear channels, with […]
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by […]
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]
Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of Vince Pizzica as Co-Chairman and Michelle Guthrie as a Non-Executive Director. Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as […]
Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, has announced that Tastemade – the Santa Monica-based modern media company – has launched its streaming network on NBCUniversal’s new streaming video service, Peacock, using Amagi cloud solutions. Tastemade continues to expand its distribution of its streaming network across a wide […]