Research: CTV advertising essential to reach persuadable voters

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A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections.

Key findings include:

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