SpotX, the global video advertising platform, has announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV). By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more […]
The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. The two media network groups join the consortium on the […]
Univision Communications, the Hispanic media company in the US, is joining Nielsen’s Addressable TV platform beta programme. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems. This move is part of Univision’s overall strategy of bringing […]
The majority of consumers would watch targeted adverts to be able to access video content for free, according to research from advertising technology and consumer insights provider Rakuten Advertising. The research, conducted among more than 4,500 adults in the UK, France, Germany, Italy, Spain and the Netherlands, showed that 38 per cent of UK consumers […]
Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns via AdSmart to support them during the difficult times. SME100 is open to SMEs that have been running for at least one year in the […]
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track […]
The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching a new study with advertising research specialist Pre-Meditated Media and attribution, advertising, and data provider Janus Strategy & Insights to develop best practices in the […]
AT&T is taking the next step in its transformation as a modern media company, combining WarnerMedia and Xandr to create what it suggests is a better advertising value proposition for brands, publishers and consumers alike. Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International will oversee all advertising responsibilities across AT&T. This unification will […]
Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that over half the homes in the UK use a TV platform from one of the ‘free’ platform providers (Freeview, Freesat and YouView) and therefore block […]
According to the Global Video Benchmarks Report from advertising and analytics platform Innovid, nearly half of advertisers leverage advanced video ad formats worldwide, driving a 335 per cent higher engagement rate when compared to standard pre-roll ads. Additionally, the pace of Connected TV (CTV) impression and engagement growth has scaled dramatically with a 67 per […]