Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. “We’re deeply committed to creating […]
NBCUniversal and Comcast have formed a partnership to launch ‘NBCU+ Powered by Comcast – a suite of advertising products designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting. The products offer advertisers a two-part advantage, the company said. First, the ability of advertiser to match their own consumer data […]
Specific Media has launched TV Audience Segments (TVAS), a targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from trusted industry sources, notably Nielsen and BARB (Broadcasters’ Audience Research Board), the solution allows for a robust cross-media campaign. The solution enables advertisers to accurately extend TV […]
More than 40 brands, including some of the biggest consumer brands in Britain, have signed up for Sky’s new tailored advertising service Sky AdSmart, which has now launched following a successful six-month trial. Major household names using the service include Tesco, Royal Bank of Scotland, American Airlines and Audi. Brands including Citroen and Dial-A-Flight have […]
Multiscreen ad management company DG and Cognitive Networks, a provider of real-time services that power Enhanced TV on Smart TVs, are teaming up to benefit marketers looking to serve interactive ads on TV. Using automatic content recognition (ACR), Cognitive Networks identifies ads on TV and then, through DG MediaMind’s technology, automatically displays an on-screen option […]
Media consultancy Decipher has called for the creation of a new ad network to support the UK’s free-to-air TV industry. Launching a report – The Failure Of Future Ad Tech in the UK – at the Future TV Advertising Forum in London, Decipher suggests that the next round of TV innovation in the UK is […]
In an initiative aimed at delivering content providers and pay-TV service providers a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, BlackArrow, a worldwide provider of TV advertising and data solutions, and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere […]
Videology – a video advertising platform provider for advertisers, agencies and publishers – has confirmed the signing of a new deal with digital marketing technology company AudienceScience that sees Videology selected as the first video platform to be granted access to its data. The agreement gives Videology’s agency and advertiser partners access to behavioural and […]
YouTube parent Google has signed its biggest cross-media advertising deal with MediaVest, part of Publicis, emphasising the shift of ad budgets to digital media including YouTube and mobile apps. MediaVest, whose clients include Coca-Cola, Honda and Walmart, has committed to spending tens of millions of dollars over the next year to buy advertising on YouTube […]
Videology, a video advertising platform provider, has announced the European availability of an enhanced contextual video targeting solution for advertisers and agencies using Videology’s programmatic buying technology. Working with contextual video data partner TriVu Media, a provider of broadcast-style advertising data for online video, Videology will use TriVu’s TVm Index data to bolster its Xtract […]