Civolution and Optimal, Inc., the leading social advertising and analytics platform and maker of Open Signals, announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronisation with TV commercials. Optimal and Civolution worked together on the first campaign using this product for a client’s upcoming entertainment launch. “We were blown away […]
Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital […]
Scripps Networks Interactive is launching ulive, a new digital lifestyle video site (www.ulive.com) and distribution network. ulive combines videos from all of Scripps’ brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – plus more than 70 new original video series from Scripps’ talent and social media stars and […]
STV, Scotland’s leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first. Using Yospace’s seamless content replacement solution will allow STV to dynamically manage its ad inventory during […]
The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans. Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted […]
Amagi Media Labs say they have a unique Cloud-based TV broadcast infrastructure that’s potentially able to change the way transmissions are made. They have secured a deal with India’s Viacom-18, the local joint-venture between Viacom and Network-18. Unilever’s Hindustan operation will use Amagi’s technology to “micro target” viewers on Viacom’s Nickelodeon channel in India. Amagi […]
Channel 4 is to debut “dynamic personalised video ads” service Adapt on the 4oD on-demand service. The first client is car maker Vauxhall. In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with Channel4.com based on their age and gender. The […]
Following rumours mid-July, AOL has confirmed it is to acquire programmatic video advertising platform Adap.tv for $405 million, which AOL says gives it a leading position in premium and programmatic video advertising. Announcing the deal, AOL says that Adap.tv brings it: The only complete global programmatic video technology stack for publishers and advertisers across all […]
Media engagement company Shazam has announced that America Móvil, the largest telco in the Americas, controlled by Carlos Slim, the world’s richest man, has invested $40 million in the company, with the pair formalising a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television […]
Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – […]