Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
HBO Max has announced that it plans to develop more than 100 local productions in Latin America over the next two years, 33 of which are already in production. All these new programmes will be exclusive to the HBO Max streaming platform under the Max Originals brand. The stories will represent a wide variety of […]
The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]
Netflix has added a ‘Play Something’ option. When users hit the ‘Play Something’ button, they’ll be instantly offered a series or film based on what they’ve watched before. Or with one more click they can ‘Play Something Else’ and get something brand new, something on their watch list, or something they’ve already started. Cameron Johnson, […]
Netflix has revealed that it will be opening a new office in Stockholm, Sweden later this year that will function as a hub for the Nordic region. The announcement comes on the heels of plans for a new Colombia office, as the streaming giant increases its original local content productions with aplomb. In a blog […]
The Amazon Prime Video app is now available in the app store of UPC TV. Existing Amazon Prime Video customers in Switzerland will incur no additional costs, they can just sign-in through the app or use their existing credentials to start watching content on their UPC TV. For new customers, the first seven days are […]
In advance of the Derek Chisora vs Joseph Parker heavyweight boxing bout on May 1st, Kieron Sharp, CEO of UK intellectual property protection body FACT, has warned of the dangers of illegally streaming the fight, being shown live on Sky Sports Box Office at a cost of £19.95 (€23.00). “With the Chisora versus Parker fight […]
Consumer research by Ampere Analysis on the TV viewing habits of Internet households in Europe’s big five markets reveals the rapid rate of change in the media landscape in the region. In this snapshot of habits in UK, France, Italy, Germany and Spain, Ampere’s Senior Analyst, Annabel Yeomans picks four key trends that have changed […]
US viewers will spend more on streaming video than pay-TV for the first time in 2024, according to findings from advisory firm Strategy Analytics. According to its report, US Subscription TV Forecast, consumer spending on traditional pay-TV services fell by 8 per cent to $90.7 billion (€75.2bn) in 2020 and will decline further to $74.5 […]
BritBox UK and Amazon Prime Video have announced that BritBox is now available to Prime members in the UK with an add-on subscription. BritBox UK offers subscribers a collection of British box sets including the likes of Broadchurch, Downton Abbey, Vera, Only Fools and Horses and Love Island. Subscribers will also have access to original, […]