Advanced Television

OTT

Paramount names streaming leadership team

Paramount Global has announced key leadership appointments to further the company’s international expansion of its streaming products, Paramount+ and Pluto TV. Marco Nobili has been promoted to Executive Vice President (EVP), International General Manager  (GM) of Paramount+, where he will lead the strategy and execution for Paramount+’s continued expansion in markets worldwide. Olivier Jollet (pictured) […]

May 16, 2022

Report: CTV success leads to fraud schemes spike

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) suggest there has been a record spike in fraud schemes. DV’s 2022 Global Insights Report, analyses media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. “The good news is that verification is working,” […]

May 16, 2022

AV services registry launches

A new system to integrate online and broadcast audiovisual services promises to provide a coherent, consistent, and convenient user experience across different screens. While users are familiar with traditional electronic programme guides on various television platforms, there has been no standard system to enable users to access service information on any screen. With viewers and […]

May 16, 2022By Colin Mann

France: TikTok now on Netgem TV

Netgem, the digital entertainment platform, is now offering customers in France the ability to watch TikTok videos on Netgem TV. Accessible directly from the TV via a QR code, users can pair their mobile TikTok account with their TV in just a few clicks. Then they can enjoy an optimal and personalised entertainment experience. Sylvain […]

May 16, 2022

Study: CTV leads for Europe’s ad attention

Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]

May 13, 2022

Globoplay, Starzplay partnership

Brazilian streaming platform Globoplay is partnering with Starzplay, the premium international streaming platform of the American TV network Starz, to offer an exclusive combo for the Brazilian public. Globoplay subscribers and non-subscribers can now purchase a Starzplay subscription that combines both services for BRL 35.80/month (€6.73/m). The agreement provides that all Starzplay content will be […]

May 13, 2022

Research: SVoD appeal remains strong

Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]

May 12, 2022

Report: Connected TV video impressions surpass mobile

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]

May 11, 2022

Channel 4, YouTube expand partnership

Channel 4 has announced an extension of its strategic partnership with YouTube to make hundreds of hours of programmes available on YouTube in the UK/Eire and enable Channel 4 to sell its own advertising around these shows, marking the first deal of its kind across the UK and Europe. Channel 4 says the new deal […]

May 11, 2022

Research: Substantial waste poured into linear TV ads

Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]

May 11, 2022