Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]
The Alliance for IP Media Solutions (AIMS) has announced its newest members: Kakadu Software, provider of JPEG 2000 development toolkits, and 7thSense, a specialist in pixel generation, processing, and management technology. “We’re thrilled to announce Kakadu Software and 7thSense as the newest AIMS members,” said Andrew Starks, board of directors’ member and marketing working group […]
Professional services company Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual Reinvent for Growth global entertainment study, which surveyed […]
Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]
TrueTVplus, an industry leader in Free Ad-supported Streaming Television (FAST), is spearheading innovation with the launch of their free ad-supported consumer Apps, paving the way for content owners to thrive in the rapidly evolving streaming landscape. Over the past two years, TrueTVplus has emerged as a trailblazer, successfully creating, launching, and monetizing 23 FAST linear […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, have unveiled the launch of MAVTV Brasil’s FAST (Free Ad-Supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as […]
Globant, a digitally native company focused on reinventing businesses through technology solutions, and Quickplay, a specialist in cloud transformations of OTT experiences, have announced their collaboration to help OTT providers optimise the value of archival media footage to drive viewer engagement and monetisation across the telecom and media & entertainment industries. The two companies are […]
Brightcove, the streaming technology company, has announced the launch of its new player platforms for Roku, Samsung and LG Smart TVs. The launch of the new Software Development Kits (SDKs) has unlocked advanced features within Brightcove’s player framework, including content protection, monetisation and analytics reporting capabilities. “Brightcove is committed to helping media companies deliver engaging […]
TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]
Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behaviour when it comes to subscription streaming services. According to the study, half of TV content viewers (52 per cent) have cancelled or lost access to at least one of their […]