Advanced Television

OTT

Roku rolling out Backdrops, Smart Picture and more

Roku is adding more ways to personalise and elevate the viewing experience. Over the next few months, Roku has announced it will introduce Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all US devices. “We want our platform to be relevant to how you watch TV, whether you purchased […]

April 10, 2024

Netgem expands FAST Lane roll-out in Europe

Netgem has announced the expansion of its FAST channels aggregation service FAST Lane to two more countries, after successfully driving FAST adoption and revenue in the UK with TalkTalk and other operators for four years. FAST Lane is designed to deliver the best experience and maximum revenue for operators and content owners when rolling out […]

April 10, 2024

AMC Stories, AMC Reality on ITVX

AMC Networks International UK (AMCNI UK) has announced the launch of two new streaming collections on ITVX, the AVoD streaming service operated by ITV. AMC Stories and AMC Reality will each have a dedicated area on the ITVX platform and include more than 1,100 hours of content. AMC Stories is a catalogue of celebrated and […]

April 9, 2024

MiQ launches TV Intelligence platform in UK

MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]

April 9, 2024

Innovid launches Harmony initiative

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]

April 9, 2024

FreeWheel partners with Lotame

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]

April 8, 2024

Vevo, KERV CTV shoppable ad experiences

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

April 8, 2024

Survey: US CTV users increasingly prefer FAST

Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]

April 5, 2024

Pluto TV launches Monster Jam FAST channel

The Monster Jam channel is now live on Pluto TV in the UK, US, Canada, France, Spain, Italy and the Nordics with planned launches in Latin America and Brazil later this year. Viewers will be able to relive Monster Jam World Finals II and III, where Tom Meents swept both the Racing and Freestyle competitions, […]

April 5, 2024

LaLiga earns Diamond Play Button on YouTube

LaLiga has become the first football league in the world to reach 10 million subscribers on YouTube, thereby earning LaLiga the distinction of Diamond Play Button, which the platform rewards when a client reaches the ten million subscribers mark. LaLiga’s YouTube channel has accumulated more than 3,000 million views. In the Sports category, only 19 […]

April 5, 2024