Swedish tech startup Staccs, a FAST technology company with its own line up of music video channels, has announced it is launching its Staccs TV channel on Samsung TV Plus in the UK from April 24th. Available only in the Nordics until now, Staccs TV is a dedicated music channel where viewers can enjoy round the […]
Planetcast Media Services, the media technology services provider in India and Southeast Asia, has announced the acquisition of one of its key partners, Switch Media, a white-label OTT platform provider deployed across Asia-Pacific, Europe and the US. The transaction, which has been finalised, will transfer full control of all Switch Media’s assets to Planetcast. Founded […]
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]
Witbe, the specialist in test automation and monitoring technology for video service providers, has announced a new customer in Channel 4 Television Corporation — owner and operator of one of the UK’s biggest free streaming service and a number of television channels including E4, More4, Film4, and 4seven. Channel 4 is utilising Witbe’s technology to […]
Expanding its ad-tech stack, a core component of the streaming specialist’s frontend framework App Platform, Simplestream has added to its rich feature set with the launch of its own SCTE-35 Marker Inserter. This provides a solution to further increase monetisation across live streams. The new tool, developed following discussion with clients and market analysis, significantly […]
Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 […]
The addressable TV Initiative (ATVI) has entered into partnership agreements with TV manufacturers TP Vision and Vestel. ATVI, a joint venture between RTL Deutschland and ProSiebenSat.1, aims to facilitate the introduction of addressable TV based on open standards such as HbbTV in the European market. TP Vision (Philips) and Vestel represent in aggregate about 30 […]
Pete Distad has been named CEO of the soon-to-launch sports streaming service from ESPN, Fox and Warner Bros Discovery. Distad, who most recently served as an executive at Apple for a decade following six years at Hulu, will assume oversight of all aspects of the joint venture, including overall strategy, distribution, marketing, sales and more. […]
Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]
Bitmovin, a provider of video streaming infrastructure, has announced a partnership with Yospace, the dynamic ad insertion expert. The companies say they “will deliver a joint solution for live streaming, at scale, to empower broadcasters to offer better ad solutions to brands and advertisers, with the reassurance of a seamless customer experience”. Bitmovin and Yospace’s […]