Forecast: W Europe OTT revenues €44bn by 2029
March 18, 2024
Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research.
The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.
“We expect that Netflix, Disney+, Max and Paramount+ together will generate AVoD revenues of $2.4 billion by 2029 – with a further $16.2 billion from SVoD,” commented Simon Murray, Principal Analyst at Digital TV Research.