Jimmy Donaldson, better known as MrBeast, has overtaken T-Series as the biggest YouTube channel in terms of subscribers. Indian music label T-Series, which uploads content such as Bollywood movie trailers and music videos, has been recognised as the largest YouTube channel since 2019. But it was toppled by Donaldson – who was already the individual […]
A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]
Precise TV, the contextual video company, and Giraffe Insights, a kids and family research agency, have released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha. The latest bi-annual PARK report confirms YouTube remains […]
NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]
As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platforms and content and they are taking full advantage. The latest 2023 results of Hub Entertainment Research’s annual Video Redefined survey shows that unlike their older counterparts for whom TV and movies […]
Coimisiún na Meán, Ireland’s new body for regulating broadcasters, on-demand services, and online media, and supporting media development, has published details of the designation of ten services as named video-sharing platform services. The designation process for these services was completed during December 2023. The designated services are: • Facebook • Instagram • YouTube • Udemy […]
DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. It said the new approach will put guardrails around videos that appear realistic but rely on AI tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created. “This is especially […]
A report, Regulating Video-Sharing Platforms (VSPs), from UK comms regulator Ofcom lifts the lid, for the first time, on how easy it is for people to access, use and understand the terms and conditions set by six platforms: BitChute, Brand New Tube, OnlyFans, Snapchat, TikTok and Twitch. It also scrutinises how these VSPs communicate what […]