2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued at Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor […]
Audience engagement specialist Never.no has updated its cloud-based social and content management platform, Bee-On, featuring the integration of WhatsApp, which enables users to interact and engage with audiences on the app-based messaging platform. The latest features will also include improved graphics timeline management, advanced Twitter trends and a new user-support platform to accompany Never.no’s gold-standard […]
Research conducted by mobile network performance testing specialist RootMetrics by IHS Markit into consumer and business attitudes towards network loyalty, speed and 5G has challenged some of the industry’s conventional wisdom. RootMetrics surveyed 1,000 consumers in both the UK and US, along with 500 enterprise users in each of those markets. The following are the […]
Multichannel programmer Discovery has revealed details of its SVoD service, discovery+. Declaring the day to be “very special and historic” for the company, President and CEO David Zaslav confirmed the global launch of what it calls a “definitive” non-fiction, real-life subscription streaming service, debuting in the US on January 4th, 2021. The new service will […]
The US Commerce Department has halted a ban on TikTok that was due to come into effect on November 12th. The order would have prevented the popular video-sharing app from being downloaded in the US. The Commerce Department said it had delayed the ban “pending further legal developments,” citing a Philadelphia court ruling from September […]
Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55 per cent of people now more creative with their time than they were before lockdown, and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance. […]
DAZN is launching a new football service in Germany with short-form mobile platform TikTok and football website Kicker. Branded ‘The Football Hub’, the service will feature exclusive ‘behind the secnes’ live streams and challenges and provide personal insights into the lives of Bundesliga footballers. Fabian Pecher, a social influencer and TikTok creator, will provide commentary […]
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Korean operator SK Telecom has revealed a number of new joint ventures (JVs) in what it calls “promising technologies” that span a number of verticals from automotive to media. These include a JV with Uber and Neubility, a vision-based route analysis company. In the media sector, it will work with Kiswe, a non face-to-face live […]
Covid-19 will boost worldwide revenue on content consumed on mobile phones by 28 per cent in 2020 according to Strategy Analytics’ Global Mobile Media Forecast: 2015-2025 report. Stay-at-home guidance issued by governments as result of the pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to […]