Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]
In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
An industry standard for portable and handheld devices could make it easier for consumers to connect these devices with home audio and video systems, in-vehicle audio, video and navigation systems and other consumer electronics (CE) products
“The key to success for mobile TV is to first understand what consumers want, and in this respect, content is king. Consumers are open to place-shifting television, provided that the content that they are familiar with and already enjoy stays the same and is accessible at the times that they are accustomed to viewing it. […]
T-Mobile VOD T-Mobile is planning to launch a video-on-demand service for films and TV shows that can be watched on either a mobile or PC. The Video On Demand Plus, as the new service is called, will allow customers to rent the long form content for seven days. Viewers will also be able to watch […]
In its proposal, the BBC argues that it is “uniquely placed to drive mainstream use of mobile television”, in a similar way that the BBC iPlayer has sparked the online catch-up TV market or Freeview has promoted takeup of digital terrestrial television. This despite the fact the trials proved tiny amounts of usage. ITN has […]
Viewers worldwide can stay abreast of live sports coverage this summer with TV handsets that incorporate Telegent's free-to-air mobile TV technology. According to SINO-MR, a leading China market research firm, 71 per cent of China consumers surveyed were interested in watching the 2008 Beijing games on a TV phone, with 41 per cent considering buying […]