Advanced Television

Research Library

Consumers still buying technology products

Consumers continue to buy technology products to improve their lives, although the consumer electronics (CE) industry will see overall shipment revenues decline in 2009, according to data released by the Consumer Electronics Association (CEA). The semi-annual US Consumer Electronics Sales and Forecast shows that industry revenues will contract to $165 billion in 2009 but grow […]

July 20, 2009

DRM should shift towards content monetisation

In-Stat says efforts to stop the 12 billion illegal peer-to-peer (P2P) downloads occurring annually in the US have come up short. In-Stat believes content owners and service providers need to shift from content protection to a two-pronged content monetisation strategy consisting of digital rights information management and offering a better user experience than illegal P2P […]

July 18, 2009

Early OTT market driven by 'supplementers'

According to The Diffusion Group, demand for Over-the-Top (OTT) broadband video services is comprised of distinct consumer segments driven by very different needs. “While Over-the-Top video delivery is widely discussed, it remains poorly understood,” notes Michael Greeson, author of TDG’s latest report. “The dominant understanding of OTT is based on a conceptual error, a category […]

July 18, 2009

OTT video will transform VOD provisioning

Next generation video-on-demand technology—known as Content Delivery Networks (CDNs) and Data Centres—will dramatically change the business model and the user experience for video delivery services. CDN-provisioned Video-on-Demand will allow content owners more control over their creations and provide viewers with more choices in programming and delivery methods according to In-Stat. "As Content Providers build or […]

July 18, 2009

Shorter pre-roll plus lower 1/3 ads best for online vids

A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a study by MTV Networks. The first large-scale study to survey real consumers through millions of short-form online video streams, “Project Inform” […]

July 16, 2009

Paid video to overtake free video online in 2009

Strategy Analytics’ digital media analyst, Martin Olausson, has predicted that the global paid online video segment will reach $3.8 billion in 2009, and exceed the free online video segment, which is expected to reach $3.5 billion this year. The total online video sector is predicted to grow 38 per cent annually until 2012, with the […]

July 16, 2009

UK adults 'embrace' digital piracy

Three out of five UK adults don't believe that musicians should profit from their singles and music videos being downloaded online, according to a survey of 2,000 adults carried out for network integration specialist Telindus. The British disdain for content owners profiting from their art online increases when it comes to film and TV makers, […]

July 16, 2009

Over 13m DTH subs in India

The Telecom Regulatory Authority of India (TRAI) has said the DTH subscriber base has swelled to more than 13 million in the country, indicating an increased penetration of the service. TRAI said “total number of reported registered Direct to Home (DTH) subscribers served by five private DTH operators, offering paid service, had gone up to […]

July 15, 2009

Over 640m broadband households by 2013

The global demand for high-bandwidth applications will jump in the next few years as the number of households with broadband will reach around 650 million by 2013, according to research firm Parks Associates. The firm’s report 'Broadband Services: Global Outlook' warns that service providers will have to continue investing in network technologies to accommodate multiple […]

July 13, 2009

US DTV added 653,000 subs

Wells Fargo Securities has estimated that the digital transition added about 653,000 new subscribers to cable, satellite and telco companies, but said that cable operators, which reaped big benefits from the transition in the first quarter, won’t likely see another big boost from the federal initiative until the third quarter. Analyst Marci Ryvicker estimated that […]

July 13, 2009