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Research

Report: CTV ads reach 94% of US homes

Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]

September 30, 2022

Report: Sat-teleports are thriving

The World Teleport Association (WTA) has released a research report that details major shifts in the broadcast distribution market and how intelligent teleport operators have adapted to radical change to sustain and grow their businesses. The problem for most WTA members is the decline – or at best ‘plateauing’ – of their lucrative DTH businesses. […]

September 30, 2022By Chris Forrester

Report: Multichoice, Canal+ the future giant of African pay-TV?

Maxime Saada, Chairman and Chief Executive Officer of the Canal+ Group, confirmed earlier this month at a press conference that Bollore’s subsidiary has increased its stake in the capital of Multichoice, the leading South African pay-TV operator in Africa, to reach 26.26 per cent of the capital. The French group first took a 6.5 per […]

September 29, 2022

Roku, Nielsen cross-media measurement

Audience measurement, data and analytics specialist Nielsen has confirmed that streaming platform Roku will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. Marketers running ads with Roku can now deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen […]

September 29, 2022

Study: ‘Linear hanging by thread’

Researcher MoffettNathanson thinks we’re near the end of linear TV as we have known it. The company says this has been taken for granted as SVoDs have prospered, but looks more problematic now they are stalling. Moffett notes the continued value of linear TV. Linear TV revenue at $86.3 billion (€89.2bn), is nearly four times […]

September 29, 2022

Report: Brands should invest in marketing to avoid stagnation

Vodafone has claimed the top spot as the UK’s most valuable brand for the fifth year in a row, according to the latest Kantar BrandZ Most Valuable UK Brands 2022 report. Collectively, the UK’s leading 75 brands are now worth $282.9 billion, up by 1 per cent year on year. Vodafone has grown customer numbers […]

September 29, 2022

Study identifies mid-band spectrum 5G potential

Three mid-range spectrum bands offer the greatest potential for addressing the spectrum imbalance facing the US commercial wireless industry, according to a new Accenture study commissioned by wireless industry association the CTIA. The report, Spectrum Allocation in the United States, analyses the current state of radio spectrum allocation, the increasing need for licensed spectrum in […]

September 29, 2022

Survey: UK watching more sport since pandemic

Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports – particularly football – seeing strong interest, according to a survey of consumers across 17 markets by strategic consultancy Altman Solon. Altman Solon’s analysis shows that broadcasters and investors have several opportunities to take advantage […]

September 28, 2022

Report: UK E&M companies hold their nerve

UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a new report from consulting firm PwC. The report, UK Entertainment and Media Outlook (E&M) 2022-26: Trusting the digital path ahead, says that while there is short-term uncertainty in the […]

September 28, 2022

Forecast: Japan SVoD revenue at $7.3bn in 2027

The SVoD service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 10.1 per cent from $4.5 billion (€4.7bn) in 2022 to $7.3 billion in 2027, driven by the strong growth in subscriptions and unique households, and a steady rise in the average monthly revenue per unique SVoD household, […]

September 28, 2022