Advanced Television

Research

New Cobra Kai debuts at Netflix #1

Part 1 of the sixth and final season of Cobra Kai debuted atop Netflix’s English TV List in the week commencing July 15th with 14.8 million views. Part 2 of the celebrated series’ final season drops on November 15th, whilst Part 3 will arrive in 2025. Meanwhile all three seasons of Vikings: Valhalla stormed the […]

July 24, 2024

Report: YouTube nears 10% of total TV usage in US

Nielsen’s The Gauge report for June shows 40.3 per cent of time spent watching TV in the US in June was attributable to streaming. Pure-play streamers like Netflix and YouTube saw the most benefit from a big streaming month. Time spent watching YouTube on television was up 4.2 per cent in June to push the […]

July 23, 2024

BBC: 95% of UK adults using BBC services every month

The BBC Annual Report shows that the BBC is at the heart of national life and is the go-to media brand in the UK, with 95 per cent of UK adults using BBC services on average per month. Samir Shah, BBC Chair, said: “The BBC matters deeply to the UK, and continues to play an […]

July 23, 2024

Survey: 75% of parents fear deepfake impact on children

As millions of children begin their summer holidays and spend more time online, research from Virgin Media O2 and Internet Matters reveals parents and carers have significant concern about the threat AI poses to their children. Three quarters (75 per cent) of parents surveyed say they’re worried about the dangers of AI-generated deepfake audio and […]

July 23, 2024

Survey: CNN, Fox the most divisive US news outlets

America’s trust in the media has plateaued over the last few years with only around one-in-three Americans saying they trust the news. Harrison & Hunter Agency Partners, the digital PR & content marketing agency, visualised the percentage of Americans who trust (or distrust) various news organisations. Data is sourced from a 2024 YouGov survey commissioned […]

July 23, 2024

ESA: Satellite operators are breaking de-orbit rules

The European Space Agency’s 2024 Space Environment Report has some hard-hitting criticism of certain satellite operators. The ESA said some satellite orbits “are getting crowded and increasingly churning with deadly, fast-moving pieces of defunct satellites and rockets that threaten our future in space.” The ESA added: “Without further change, the collective behaviour of space-faring entities […]

July 23, 2024By Chris Forrester

BBC’s global reach “remains resilient”

The BBC has reported its Global Audience Measurement (GAM) for 2024, revealing an international audience of 450 million people on average every week. The BBC said its annual reach figure, which includes the total reach for BBC News, BBC World Service and BBC Studios, “remains resilient in the face of increased investment and fierce competition […]

July 22, 2024

US network ad impressions down in 2024

US TV ad impressions on streaming and linear TV dropped 3.73 per cent to 4.23 trillion in the first half of 2024, according to iSpot.tv. Linear primetime impressions were up 2.62 per cent from a year ago  with ABC, CBS, NBC and Fox accounting for 262 billion ad impressions and generated $3.97 billion of the […]

July 19, 2024

Report: Americans moving away from TV bingeing

Consumer research platform Attest has released the findings from its fifth annual US Media Consumption Report which provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. TV & Streaming Trends (Most) consumers are spending less time watching, while live TV continues to plummet • Attest’s research finds that […]

July 18, 2024

Forecast: Ad revs to hit $1trn in 2026

Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment & media (E&M) industry has continued to grow in 2023, with total revenues rising 5 per cent in 2023 to $2.8 trillion – outpacing overall economic growth cited by the IMF – according to PwC’s Global Entertainment & Media Outlook 2024-28. […]

July 17, 2024