Advanced Television

Consumer Behaviour

Record digital audiences for CNN

As Covid-19 changed the world, audiences turned to CNN for its global coverage in March and April 2020, registering the largest audience numbers in history. In the US, April 2020 saw 173 million unique visitors and March saw 184 million unique visitors – an all-time record – and nearly 70 per cent of the total […]

May 15, 2020

Study: Animation most-watched lockdown genre

According to stream-tracking website Reelgood, animated content has seen a 22 per cent spike in total stream time during the lockdown period. Rick and Morty leads the charge for animated shows, along with the likes of Steven Universe Future and The Simpsons. Following on animation’s heels are family movies at 16.95 per cent, while cult […]

May 14, 2020

Analyst: US lockdown fuels on-demand surge

According to new research from actionable intelligence provider The Diffusion Group (TDG), six in ten US adult broadband users who use pay-TV on-demand services have increased viewing as a result of Covid-19-related stay-at-home directives, with 19 per cent reporting a significant increase. “Much has been written about recent spikes in the use of on-demand streaming […]

May 14, 2020

Katzenberg blames Covid for Quibi fail, others disagree

“I attribute everything that has gone wrong to Coronavirus. Everything. But we own it,” Jeffrey Katzenberg told The New York Times as he lamented the poor start for Quibi, his smartphone short-form play. “Is it the avalanche of people that we wanted and were going for out of launch? The answer is no. It’s not […]

May 13, 2020By Colin Mann

Report: UK nets stand firm during pandemic

Average UK broadband speeds largely held up during the Covid-19 lockdown – despite rising demand from home working, online lessons and TV streaming. Ofcom’s Home Broadband Performance Report reveals how broadband speeds changed before and after the lockdown measures came in – when there was a surge in broadband use. Download and upload speeds fell […]

May 13, 2020

Study: Most UK consumers don’t trust social media ads

Kantar, the data, insights and consulting company has published a report revealing that social media is the least trusted channel of communication in the UK, while print and broadcast media rank most highly. The report also finds that social media and advertising are the two least trusted sources of information on products and brands. According […]

May 12, 2020

Online TV boom in Italy

The Covid-19 lockdown in Italy has boosted online TV consumption, for a total of over 140.2 million hours viewed since March 9th. The data comes from the Studio Frasi Observatory, which highlights the growth of the consumption of online services (such as Netflix, Amazon Prime Video, TimVision) and of the leading Italian TV channels online. […]

May 12, 2020From Branislav Pekic in Rome

BARB: Record TV viewing in April

With the lockdown in place throughout April in the UK, it is no surprise that consolidated 7-day TV set viewing for the month was high. The average number of minutes viewed daily in April was over 3 and half hours per person, at 211 minutes according to BARB. This was the highest monthly level since […]

May 12, 2020

Research: UK kids favour BBC TV for Covid-19 news

UK Broadcast regulator Ofcom has published research on how children aged 12-15 are receiving and acting on news and information during the current Coronavirus pandemic. The research, which is based on the responses of over 500 children and covers weeks three and four of the ‘lockdown’, shows that: nearly all 12-15 year olds (96 per […]

May 12, 2020

Research: Men prefer animated explainers

Men prefer to consume animated videos on YouTube when it comes to explainers, news and concept-based content, according to a recent analysis of YouTube viewership patterns by a news channel on the platform. The channel, Bisbo, shared this insight based on the spike in viewership it has seen during the nationwide lockdown. The locked-in audience […]

May 12, 2020