YouTube continues to dominate as the most watched online video service in the world, according to Q3 2019 research from Ampere Analysis. The Google-owned video portal is the most watched service in every country except China ( where iQiYi leads). For the first time since Q1 2016, YouTube attracted more viewers than BBC iPlayer in […]
Star Wars: The Rise of Skywalker will be in cinemas later week, and with legions of fans talking about the film on Twitter and Instagram, social analytics company ListenFirst analysed the social media interest around Star Wars and found that The Rise Of Skywalker is generating the most social media conversation for an upcoming Star […]
According to the Q3 Video Index from video cloud services provider Brightcove, sports content is steadily moving into a major role among streamers, with viewers watching on every device, in and out of the home. The report analyses hundreds of millions of recent data points from Brightcove’s media customers globally to provide insights into how […]
Customer affinity toward traditional communications and media companies is closing the gap with that for big tech and digital companies, according to a new report from professional services company Accenture. For its 2019 Global Keep Me Index: Are you a keeper? report Accenture, surveyed nearly 24,000 consumers in 18 countries on their likeliness to stay […]
While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 per cent of consumers are spending over $1,000 (€900) on their smartphones. Since these consumers will be the target audience for 5G devices, […]
Data published by Kantar shows that once again, reality and entertainment television has driven the highest level of social media engagement over the past year, closely followed by current affairs programmes. Kantar measured engagement amongst UK viewers between December 1st 2018 and November 30th 2019, using the Kantar Social TV Ratings tool. Over the 12-month […]
As the holiday season is well underway, advertisers feel the pressure to deliver successful campaigns, and as TV advertising accounts for about half of all holiday ad spend, it is crucial to understand how TV advertising has performed for brands during the festive season in the past. To answer exactly that, TVSquared analysed millions in […]
Household broadband consumption in the US is anticipated to reach as much as 330GB per subscriber during the current holiday season, according to OpenVault, a provider of technology solutions and industry analytics for broadband operators. Using historical trends catalogued over more than a half-decade of accelerating broadband growth, OpenVault calculates that consumption will increase by […]
With broadband a political priority ahead of a Christmas General Election, the need for better connectivity could not be clearer, but research from Zen Internet highlights the fears of the nation this festive digital season. Surveying more than 2,000 consumers across Britain Zen found that one in four (28 per cent) households is concerned that […]
Snapchat, Facebook Watch and Quibi are driving a boom in short-form content according to a report by Ampere Analysis. Already making up 9 per cent of all VoD series globally, 11 per cent of upcoming VoD commissions are short-form. Initially driven by Comedy, upcoming short-form series are shifting towards factual content, with a focus on […]