Netflix is the most positively talked about brand among UK millennials for the second year in a row, new YouGov research shows. For the second consecutive year, the streaming service has topped YouGov’s Millennial Rankings, which considers which brands 18-34 year olds have discussed in favourable terms among family and friends. In a list that […]
Consumers worldwide are watching more online video than ever, increasing 58 per cent since 2016, to an average of six hours, 45 minutes each week, according to the new State of Online Video report from edge cloud services provider Limelight Networks. However, the study finds consumers still spend more time watching traditional broadcast, averaging eight hours, […]
BBC One’s political thriller Bodyguard ended with its highest overnight audience of the series, concluding with an average of 10.4 million viewers/47.8 per cent share, and a peak of 11.0 million viewers. This makes Bodyguard the #1 non-World Cup programme of the year across all channels. It also means the episode is the biggest drama across […]
The average UK adult spends eight times as long watching on-demand television as they do exercising, according to research commissioned by not-for-profit health body ukactive ahead of National Fitness Day on September 26th. The study of 2,076 UK adults by ComRes reveals that they spend an average of 12 hours watching on-demand TV such as […]
According to the Connected Devices and Media Consumption survey from IHS Markit, TV content discovery is at the heart of the battle among TV and video providers to convince consumers that their user experience is both easy to use and truly personalised. Even with
Mobile is the fastest growing sector of the global video games market and this year $54 billion (€46.1bn) will be spent on buying games, downloading additional content (DLC) and subscriptions, accoridng to Futuresource Analysts. What is most surprising about mobile gaming is that in 2018 it will account for 42 per cent of total worldwide […]
Research by the International Television Research Group (inTV) – a cooperative group of independent channels whose objective is to promote the benefits of international TV to the advertising/communications industry – and market research firm GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who […]
A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those questioned expressing concern at a rising tide of US takeovers in the sector. Commissioned by Matrix Solutions, a custom global ad sales platform for the media, the survey found 48 per cent were dubious over US […]
Research by Ampere Analysis reveals that TV/movie viewers have been rapidly switching from tablets and PCs to smartphones and smart TVs. As the number of Internet users that enjoy video content online grows, the way we consume it is changing. Consumers are gradually replacing their PC screen viewing experience for the comfort of a living […]
Netflix recently confirmed that it has begun testing the idea of inserting promos for its shows and movies between episodes of current programmes. In its most recent TV study, The Future of Monetization, Hub Entertainment Research gauged consumer reaction to alternatives to the Netflix pay model status quo, including possible price increases and an ad-supported […]