Consumers’ use of voice services is on the rise, according to research by Adobe Analytics, which surveyed over 1,000 US consumers. The study found the most common voice activities are asking for music (70 per cent) and the weather forecast (64 per cent) via smart speakers. Other popular activities include asking fun questions (53 per cent), online search (47 […]
When a big story breaks, their TV news viewing spikes, according to Nielsen. In its second millennials on millennials report, Nielsen found that digital news reaches 88 per cent of millennials – those ages 21 to 37 – per month. That’s a larger percentage than the 80 per cent of people 38 and older reached […]
Parks Associates research finds the rate of cancellations for OTT video services among US broadband households has held steady over the past three years at approximately 18 per cent. The average subscription length for OTT video services is 30 months overall, although the three top services in the market—Netflix, Amazon, and Hulu—have the most stability, […]
Nearly 63 per cent of consumers want less interruption and a full experience, without paying more, according to the findings of global market survey, The Digital Future Report: Sports Streaming Edition, from business transformation specialist CSG. The survey, which polled more than 2,000 consumers between the ages of 18 and 64, evaluated when and how […]
Netflix’s new 2018 pricing appears to have stunted new user growth among those living paycheque to paycheque, according to findings from Earnin, an app that allows anyone with a job and a bank account to get paid the minute they leave work. According to the Earnin report,
Creative tech player VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds in the UK in May about their media consumption and digital advertising preference. The study reveals where and why Gen Z and Millennials consume video content, engage with video ads and form perceptions about brands. The findings from VidMob’s State of Social Video […]
While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment. New Cord Evolution research from GfK MRI shows that almost three-quarters (71 per cent) of all US consumers say they […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to eMarketer’s latest forecast on social network usage. The number of Snapchat users in the UK will reach 16.2 million this year, of which 5 million (or nearly 31 per cent) will be between 18 and […]
Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones. Some 52 per cent of US teens report taking steps to cut back on their mobile phone use, and similar shares have tried to limit […]
The amount of time Americans spend with media continues to increase, largely the result of the widespread connectivity and available content platforms. In just the few months since the end of the third quarter of last year, US consumers 18 and older increased their time with media by more than a full half hour, according […]