Advanced Television

Consumer Behaviour

Research: ‘Free shipping’ main Amazon Prime benefit

According to research by analyst firm The Diffusion Group (TDG), 79 per cent of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11 per cent cite Prime Video, with a collective 10 per cent citing Prime Music, Photos, Reading, Twitch, or other benefits. More than half of […]

July 26, 2018

Turner Australia reveals kids viewing behaviour

Turner Australia has unveiled the findings of its latest New Generations report at events in Melbourne and Sydney this week, lifting the lid on what makes Australian youngsters tick. The report looks at a variety of aspects facing children aged 4-14 including screen time, content preferences and how they find out about the latest products. […]

July 26, 2018

US cord-cutters to jump 33% this year

Even as traditional pay-TV providers form partnerships with former OTT rivals to retain customers, cord-cutting continues to outpace projections in the US. According to eMarketer’s figures, the number of cord-cutters – adults who have ever cancelled a pay-TV service and continue without it – will

July 25, 2018

Ofcom: TV still most popular platform for news in UK

Ofcom has published its 2018 News Consumption in the UK research report, looking at the way adults and older children in the UK consume news across television, radio, print, social media, other Internet sources and magazines. The report follows qualitative research, published earlier this month, which explored people’s relationship with online news in an ‘always-on’ […]

July 25, 2018

France: 21m (+25%) watch World Cup final

During the World Cup, French TV viewers enthusiastically gathered together to follow their team’s progress through the competition, be it out of home or at friends’ or family’s places. In public places, bars and restaurants, more and more big screens sprang up as the competition progressed. On average, these screens generated 15 per cent in […]

July 25, 2018

Australians spend more time online than working

In mid-2018 there are now 20.2 million Australians aged 14+, who each had 8,760 hours to spend over the last 12 months equalling a total of 177 billion hours in the year to March 2018. Roy Morgan’s Single Source research of employment and time spent with media breaks down how Australia spends its time between […]

July 23, 2018

Amazon: Digital downloads a priority for vacation parents

Nearly half of Brits (45 per cent) are more worried about keeping their kids entertained whilst travelling than they are about printing boarding passes, or exchanging foreign currency according to Amazon research. With this summer predicted to be one of the busiest for travel since records began, following a record-breaking 770,000 flights handled in the UK last […]

July 19, 2018

Ofcom: SVoD subs surpass pay-TV

The number of UK subscriptions to streaming services such as Netflix has overtaken those to traditional pay-TV for the first time, marking a major shift in the UK’s viewing habits, according to findings in regulator Ofcom’s Media Nations report, a comprehensive study of major trends in the UK’s television, radio and audio sectors. The amount […]

July 18, 2018

Spain: FTA most watched channels on pay-TV

Free-to-air TV channels are the most widely watched by viewers on pay-TV platforms in Spain. A study from Mediaset reveals that an average of 67.9 per cent of pay-TV viewers watched FTA TV channels from January 1st to July 15th. In that period, TV consumption via pay-TV platforms amounted to 23 per cent of the […]

July 18, 2018From David Del Valle in Madrid

BBC: ‘2018 most live-streamed World Cup’

A massive 44.5 million tuned in to watch one of the most entertaining World Cup tournaments to date on the BBC this summer, according to figures released by the Corporation. Millions across the country have witnessed moments that will stay with them forever, including England reaching its first semi-final in 28 years. The Three Lions’ […]

July 17, 2018