According to findings from Decoding the Default, the annual study by Hub Entertainment Research which tracks the TV sources US consumers consider their go-to viewing platform, there is a continuing increase in multiple platform use and a steady move away from live TV as a default source. Highlights from the study:
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020, the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the […]
US Senators Edward J Markey (D-Mass.) and Richard Blumenthal (D-Conn.), members of the Commerce, Science and Transportation Committee, are requesting that the Federal Trade Commission (FTC) launch an investigation into the privacy policies and practices of Smart TV manufacturers. They note that Smart TVs can track the content users are watching, but manufacturers may not […]
Nearly eight million Australians aged 14+ own a video game console in the household, almost two-fifths of the population (39.4 per cent). In this eighth generation of video game consoles, Sony’s PlayStation 4 has the highest number of consoles in Australian households, independent Australian research company Roy Morgan reveals. This is significantly larger than Microsoft’s […]
In 2017, the number of Italians who pirated audiovisual content at least once amounted to 37 per cent, down by 2 per cent compared to 2016, and the phenomenon decreased especially among the under 15s (-7 per cent). These are the positive result that have emerged from the survey by the Federation for the Protection […]
Video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. The research examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video […]
A national survey of 1,633 internet users by market research company, GlobalWebIndex, reveals 63 per cent of the UK will be watching the World Cup final on July 15th (presumably even more if England are involved) – in comparison to just 25 per cent who will be watching the Wimbledon Men’s Final. Some 44 per cent of UK […]
Findings from international research firm Parks Associates suggest that 10 per cent of US broadband households are watching eSports content. Parks Associates’ industry report defines eSports as professionally or semi-professionally organized competitive video gaming events, including popular gaming titles such as League of Legends, Call of Duty and Street Fighter. “Esports is a young, dynamic, […]
Research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73 per cent) indicating they have interacted via AI, and 69 per cent of those who have used AI being satisfied with those interactions. The report reveals that 55 per cent of consumers […]
The news that viewers are switching away from conventional live TV is hardly new. But a report from equity analysts at Deutsche Bank, and prompted by a detailed examination of the main advertising catalysts for Europe’s main public broadcasters, shows alarming falls in viewing loyalty. The report says that the costs of reaching these viewers […]