Research from Parks Associates finds subscribers of OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service. Brett Sappington, director, […]
Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky IQ Customer Intelligence Services. These predictions include TV advertising becoming as personalised as online, new ad releases being hotly anticipated throughout the year; not just […]
Findings from a recent survey carried out by next-generation video and search experience specialist RAMP on consumers’ awareness and usage of TV Everywhere have revealed that 82 per cent of respondents are unfamiliar with TV Everywhere, and only 4 per cent know their login details. The survey also found that: 27 per cent of respondents […]
Binge watching may be the new normal, but in 2014 a surprising number of people are willing to get off the couch for all that TV viewing. According to a recent survey among 1,000 US Internet users conducted by Internet entertainment streaming service Netflix , more than 50 per cent of respondents were willing to […]
Research commissioned by movie and TV streaming service blinkbox suggests that the post-Christmas period could see a surge in on-demand viewing. The Tesco-owned operation suggests that a whopping number of Brits claim they will be turning to the Internet more than ever this Christmas, with most of us fed up with TV Scrooges serving up […]
In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]
Compared to 2012, satisfaction with the customer service received has increased for the pay TV sector overall. Ofcom research reveals that satisfaction rose from 69 per cent in 2012 to 77 per cent in 2013. Sky achieved the highest customer service satisfaction score in 2013 (80 per cent), significantly increasing on the 71 per cent […]
A study by US advertising analytics company Marchex Institute has revealed that pay-TV providers rank among the highest businesses that elicit profanity-laced tirades from consumers who flip out and curse when on the phone with a business. Writing in the company blog, John Busby, Senior Vice President, Marchex Institute, notes that of 20 industries surveyed […]
A study from global consultancy firm EY has identified the six trends driving the future of television as the industry braces for a major shift in monetisation and storytelling with ever-expanding array of channels, platforms, devices and experiences. According to the report – Future of Television – Media & Entertainment – the viewer demands for […]
YouGov has released its Media, Technology & Telecoms outlook for 2014, setting out which device-driven trends to look out for over the coming year. Based on analysis of rich consumer data from the past 12 months, YouGov’s researchers have pin-pointed four areas