Advanced Television

Consumer Behaviour

On-Demand viewing just 1.7 minutes a day

IHS says that one of the major myths still casting a shadow over the TV industry is that viewing is largely moving over to non-linear forms, “with users increasingly time-shifting using PVRs and on-demand services on the set-top box and online”. However, according to an IHS report, the actual numbers show this anxiety to be […]

November 20, 2013By Chris Forrester

80% of young ‘binge’ on TV episodes

A report from Voxburner into the digital content habits of young people reveals that a quarter (24 per cent) of 16-24s download a TV series and binge watch entire seasons in one sitting, whilst 52 per cent say they watch at least two episodes at a time. Almost half of young people (44 per cent) […]

November 19, 2013

1 in 3 Aussies browse online while watching TV

When it comes to media consumption, Australia is fast becoming a land of divided attentions. Since the end of 2010, the proportion of Australians 14+ who enjoy being online at the same time as they watch TV has grown from 26 per cent to 35 per cent in September 2013. With parallel consumption on the […]

November 18, 2013

Time-shifted TV viewing becoming the norm

Newly released insights from Kantar Media’s futurePROOF study on the ownership and use of digital technologies and media in Britain reveal that, whilst most people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change. According to the futurePROOF study, half of the British adult population […]

November 15, 2013

Connected TV owners watching more OTT content

According to research from TDG, more than half of US consumers with a connected TV have increased their use of OTT TV sources in the last year, with 24 per cent reporting a sizeable increase. Only 8 per cent of connected TV users report a decline in OTT TV viewership during the last year, meaning […]

November 15, 2013

News online critical in Asia markets

A report commissioned by The Associated Press (AP) reveals how news providers can attract online audiences in Asian markets. The report, based on a survey of an online population of 4,500 respondents from China, Japan and Indonesia, shows that local and international news outlets can increase customer retention by meeting the growing demand for video […]

November 14, 2013

On-demand TV in demand, HD & 3D failing to impress

HD and 3D TV are failing to impress, as the UK’s TV viewers put digital recording features, on-demand content and subscription-free viewing on their list of ‘must have’ TV features, according to research from set-top box provider Humax. The survey of 2,000 UK adults reveals

November 13, 2013

US pay-TV industry continues to lose subs

The pay-TV industry continued to lose subscribers in the third quarter, providing further evidence that some consumers are dropping their pay-TV subscriptions, or cutting the cord. The industry as a whole lost 113,000 subscribers in the quarter compared with 101,000 in the year ago-period, according to a report by Wall Street research firm MoffettNathanson. The […]

November 13, 2013

OTT services at consumers’ ‘top-of-mind’ for content

With access to OTT subscription based video on-demand (SVoD) services more easily and readily available due to the integration of smart TVs as the main TV in many consumers’ homes, OTT SVoD services are gaining in popularity. Offering a cheaper media source with a competitive breadth of video content, subscriptions are increasing as these services […]

November 7, 2013

Average UK household needs 19 Mbps by 2023

Advisory body the Broadband Stakeholder Group (BSG) has published a report outlining a new way for measuring and forecasting demand for bandwidth in UK homes. The group has called for greater policy attention to be given to how demand relates to infrastructure provision. Pamela Learmonth, CEO of the BSG, said that despite global interest in […]

November 6, 2013