Research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using a TV-related app at least once a month. “TV app usage is altering
Iris.TV, the video recommendation engine, has released results of an integration and case study conducted with OVguide aimed at increasing user views for short form video. OVGuide partnered with Iris.TV to create an engaging TV-style stream of their short-form content to increase overall video views and ad impressions. Iris.TV created a custom set of recommendations […]
Arris has published the results of a study into consumer preferences during Valentine’s nights in. The survey of 1,000 UK consumers found that:
TV viewers increasingly are watching programmes on their own schedule, according to a Nielsen study. In the past year, time-shifting of television content grew by almost
Research from Freesat has revealed that over a third of Brits admit choosing to stay in to watch their favourite programme rather than go out. This new TV trend and social phenomenon has been coined – FOMOOT (Fear Of Missing Out On Telly). With the average Brit watching over 4 hours of live TV a day, those […]
Findings from SecondSync, the social TV analytics provider, in partnership with Facebook reveal how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter. With peoples’ online activity increasingly switching between devices and Facebook interaction moving to mobile, the report findings
Annual increases in mobile online viewing (tablets and smartphones) are higher than any other category. Worldwide mobile views already constitute over 20 per cent of the total (in 2013) and this share will continue to grow – more than doubling during
MEF, the global community for mobile content and commerce, has released the second report in its Global Consumer Insights Series, focussing on international second screen behaviours and highlighting that the mobile handset complements, rather than replaces, other media channels. The report, carried out in partnership with On Device Research, analyses data from 10,000 respondents in
Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. “We’re deeply committed to creating […]
The National Association of Broadcasters (NAB) is seeking a delay to the proposed implementation by research firm Nielsen of local television measurement methods that take into account viewing other platforms until the methodology and technology can be fully tested in the marketplace. The new methodology would