The OTT landscape in 2020 is rapidly changing as a result of the growth of OTT services, content and devices, as well as the effect of the Covid-19 pandemic on consumer behaviour, according to the 2020 State of OTT report from cross-platform measurement specialist Comscore. Using data from Comscore OTT Intelligence, the report offers insights […]
According to market research and consulting company Parks Associates, more than 50 per cent of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically. The findings are contained in a new whitepaper, Optimizing the Smart TV […]
Viewers in Ghana and Nigeria are growing increasingly fond of satellite DTH availability. A study from SES, part of their annual Satellite Monitor survey, reveals a steady increase in the penetration of satellite TV across Africa. The study on TV reception also shows an increase in SES reach from 33 million African households in 2018 […]
The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]
According to data from digital TV integrated software solutions provider Mirada, there has been an unprecedented rise in worldwide TV content consumption since the beginning of the Covid-19 lockdown. Mirada’s findings, from its LogIQ data analytics platform, compare consumption across its customers’ pay-TV services before and during the coronavirus crisis in the territories in which […]
From Shakespearean performances to pub drinks with friends, it seems any activity can be made virtual now, yet streaming issues may be causing us to shy away from these resources. This is according to research on How Video is Changing the World from content delivery provider Limelight Networks. Globally, 14 per cent of adults are […]
Canadian’s spending on the video entertainment market is expected to shrink by 6 per cent this year, but will bounce back strongly in 2021, and is forecast to expand by 11 per cent to surpass the success of 2019, according to a new video insights report from Futuresource Consulting. This return to form will be […]
By April 2020, Netflix had almost 183 million subscribers with a breakdown showing it touched 69 million subs in the US and Canada, 58.7 million in EMEA, 34.3 million in Latin-America and 19.8 million in Asia-Pacific. If Netflix were to continue its Q1 trajectory, it could have as many as
AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]
UK multiplay operator Virgin Media has published new network data which reveals the dramatic impact of the coronavirus lockdown on how customers using their broadband services. The network insights reveal how a ‘new normal’ has been established over the emergency period, during which Virgin Media customers have been using significantly more data. Since lockdown started, […]