Extreme Reach, the complete creative asset management platform for the ad industry, has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates for video ads served on desktop, […]
The total turnover of the Western European TV market in 2017 reached €98.7 billion, an increase of 0.5 per cent compared to 2016, lower than the inflation rate (1.4 per cent). According to the XVI Annual Report of Rome-based ITMedia Consulting, in absolute values, pay-TV recorded a growth (+2.7 per cent) and the advertising market […]
GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on key trends concerning advertisers: declining linear TV viewing, new addressable television […]
Growth in SVoD subscriptions in the US has resumed after a plateau – driven by increases in Hulu and Netflix subscribers. Meanwhile, the healthy growth in subscriptions continues in Europe, according to data from Ampere Analysis. Toby Holleran, Senior Analyst at Ampere Analysis said: “SVoD adoption reaching an all-time high in our consumer data suggests […]
As TV-connected devices become commonplace in US homes, more consumers are choosing to rent and purchase digital movies. As of August 2018, 61 million households in the US had at least one Internet-connected TV, video game console, Blu-ray Disc player or streaming media player, representing year over year growth of three million homes, according to […]
Standard Media Index (SMI), a source for ad pricing and revenue data, has unveiled US television figures for the 2017-18 Broadcast Season. This month marks the start of the company’s updated version of our AccuTV product. With this advancement, SMI says it is expanding coverage and improving accuracy through a new relationship with Nielsen Ad […]
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences, according to a report, Global Advertising Forecast – 2010-2023, from advisory firm Strategy Analytics. As evidence for these forecasts, the research noted that major […]
Research from consumer body Which? into the UK’s biggest broadband providers has found that Virgin Media customers were the most likely to have experienced a problem with their broadband service over the last 12 months, with issues affecting seven in 10 people. The latest results of its broadband survey of more than 7,000 customers found […]
Brightcove, a provider of cloud services for video, has released findings from its market study, Taiwan OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and Cleeng, the video eCommerce platform. Based on an online survey with 950 respondents, the study highlighted trends in video consumption, preferences towards cable […]
This year’s record $25 billion games deals over just 9 months could mean we’ve hit the top of the market, as detailed in Digi-Capital’s new Games Report Q4 2018. Last time this happened, games investment and M&A plunged into a games deals ice age at the lowest level in a decade. The games deals cycle has […]