Within the next five years, viewership hours of live-linear streaming OTT video will surpass those of traditional broadcast TV, according to close to 70 per cent of respondents in the 2017 OTT Video Services Study by Level 3 Communications, Streaming Media and Unisphere Research. The third annual survey on OTT trends was based on responses […]

Year over year, the number of homes with an installed connected TV device increased by six million, now totalling 60 per cent of US Internet homes, according to the NPD Connected Intelligence Connected Home Entertainment report. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted. […]

Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg. Dimension, a new international study

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardised, granular and accurate way. Collectively, this

Contrary to the rest of Europe, Spaniards mainly watch TV via DTT. This – combined with an increasing demand for IPTV – is putting satellite and cable TV in freefall. A report from SES Astra reveals that 60 per cent of Spanish viewers watch TV via DTT versus 26 per cent on average in the […]

According to audience measurement and survey company Médiamétrie, acquiring video content online among the French is increasing. The company’s study, VOD360, notes that the viewer now has several on-demand options watch his or her favourite movies, series or documentaries, be it rental, subscription or purchase. While rental has been an important factor, the study suggests […]

Over half (51.2 per cent) of DTT users in Germany have already switched to the new DVB-T2 standard since its launch on March 29th, according to a survey by TNS Infratest for streaming TV provider Zattoo. Some 17 per cent switched to a different method of TV reception already used elsewhere in their home, and […]

A study from Juniper Research has found that MMO (Massively Multiplayer Online) games such as World of Warcraft, and MOBA (Multiplayer Online Battle Arena) games including DoTA 2, are to account for almost 25 per cent of the digital games industry this year. The research forecasts that revenues from this genre will accelerate to $43 […]