Advanced Television

Research

Research: 14% Australians plan to drop pay-TV

A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]

November 24, 2020

I’m A Celebrity pulls record audience for ITV

ITV’s I’m A Celebrity…Get Me Out Of Here! launched with 14.3 million viewers – its biggest ever overall audience for the opening episode of the long-running series. The first show of the 2020 series, which ran on November 15th, consolidated to an audience of 13.8 million TV viewers [52 per cent audience share] over the […]

November 24, 2020

Data: Audiences dwindling for US awards shows

Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per […]

November 24, 2020

Forecast: Over 13bn active smart home devices by 2025

A report from Juniper Research has found that there will be almost 13.5 billion smart home devices in active use by 2025, compared to an expected 7.4 billion at year end 2020. Smart entertainment devices take the bulk of revenue attributable to smart home devices, as over $230 billion in 2025. Voice assistant capabilities are

November 24, 2020

US Q3: 1.5m broadband subs added

Findings from the Leichtman Research Group (LRG) indicate that the largest cable and wireline phone providers in the US – representing about 96 per cent of the market – acquired about 1,530,000 net additional broadband Internet subscribers in Q3 2020, compared to a pro forma gain of about 615,000 subscribers in Q3 2019. These top […]

November 23, 2020

Survey: Consumers value enhanced entertainment quality

Findings from a survey by immersive entertainment experience specialist Dolby Laboratories suggest that consumers are seeking out better audiovisual experiences and new ways of interacting with friends and family, According to Dolby, it remains clear that consumers continue to want, demand, and are willing to spend more on enhanced experiences, now more than ever. “Despite […]

November 23, 2020

Survey: Eutelsat 7/8° W dominates broadcast for Egypt

Eutelsat Communications has revealed the findings of a new Egyptian television market survey confirming its 7/8° West hotspot as the most powerful neighbourhood for satellite television for the country. 98 per cent of TV homes in Egypt rely on satellite for television and 97 per cent of these receive their signal from 7/8° West reaching […]

November 23, 2020

France: 30% don’t use catch-up

Thirty per cent of French viewers never use FTA channels’ replay services, according to findings from consultancy NPA Conseil and research firm Harris Interactive’s latest OTT barometer. However, 23.9 per cent use catch-up on a daily basis, mostly during prime-time, while 13.8 per cent and 14.7 per cent have a weekly and monthly usage respectively. […]

November 20, 2020From Pascale Paoli-Lebailly in Paris

Research: TV helps legitimise younger brands

Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]

November 20, 2020

Forecast: 60% of 2022 5G smartphones under $600

The development and introduction of more diverse and affordable 5G smartphones will be the main driver accelerating 5G adoption after 2021, with many lead vendors expected to push deeper into the segment, quickly democratizing the 5G experience and establishing a wider ecosystem. This seismic shift to lower price tiers will result in over 60 per […]

November 20, 2020