Advanced Television

Research

Analyst: Pandemic boosts console market; delays 8K TV

The ongoing pandemic is having different impacts on the media device market, according to tech market advisory firm, ABI Research. The pandemic boosted the game console market yet curbed flat-panel TV sales. The arrival of next-generation

November 5, 2020

Forecast: 4.6m Netflix India subs by year-end

Competition for OTT subscribers is a heated battleground in India. But Reliance Jio, the 4G cellular service from Reliance Industries, is tipping the scales for Netflix. Research from Media Partners Asia (MPA) says that Netflix India is likely to end the calendar year with some 4.6 million paid subscribers. MPA adds that Netflix India’s full-year […]

November 4, 2020By Chris Forrester

WEBINAR: Break down the barriers to digital transformation

Join a free webinar to learn from in depth case studies about digital transformation in the media and entertainment industry. Presented by Salesforce and hosted by Advanced-Television, this fifty-minute event will address: What is the effect of the pandemic on media companies? What is the future of devices and technologies like AR and VR? What […]

November 4, 2020

Report: More European than US films make it to VoD

A European Audiovisual Observatory report looks at how many films released in European cinemas since 1996 made it to VoD. The report illustrates the complex relationships between the release of films in cinemas and on VoD. Author Gilles Fontaine, Head of the Observatory’s Department for Market Information, underlines that this relationship is one of “cooperation […]

November 3, 2020

Spain: 4K TV ownership up 26%

In data to be presented by GfK at the upcoming 4K HDR Virtual Summit 2020, organised by Medina Media, delegates will be told that Spain’s enthusiasm for 4K set ownership is up 26 per cent year-or-year. Javier Morago, Spain’s country manager for various TV brands including Vestel, Toshiba, JVC and Hitachi, will report that despite […]

November 3, 2020By Chris Forrester

Survey: Amazon & HBO lead SVoD growth in Spain

Amazon Prime Video and HBO experienced the largest growth in the Spanish SVoD market, according to a 1,000-sample survey by consultancy firm GECA. Some 62.1 per cent of all

November 3, 2020From David Del Valle in Madrid

Study: 90% less ad fraud in certified channels

The Trustworthy Accountability Group (TAG), the global programme to fight criminal activity and protect brand safety in digital advertising, has released its2020 US fraud benchmark study, showed a dramatic 90 per cent reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study

November 3, 2020

Mandalorian s2 draws 73% more viewers for Disney+

The Mandalorian returned with its second season on October 30th, drawing 1.04 million US households on the day it premiered on Disney+, according to Samba TV data. That’s an increase of 73 per cent compared to the live-action Star Wars show’s season 1 premiere on Novemver 12th 2019. One of Disney+’s first original offerings, The […]

November 3, 2020

Forecast: Video entertainment adspend to stabilise

Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video entertainment adspend will far outperform the ad market

November 2, 2020

OTT in 50% of Spanish homes

The pandemic has boosted the use of streaming platforms in Spain, with a growth of 33 per cent in the second quarter of the year against the same period last year, according to CNMC. This significant growth has driven streaming platforms to be in 50 per cent of all connected households. In just three years […]

October 30, 2020From David Del Valle in Madrid