Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]
The development and introduction of more diverse and affordable 5G smartphones will be the main driver accelerating 5G adoption after 2021, with many lead vendors expected to push deeper into the segment, quickly democratizing the 5G experience and establishing a wider ecosystem. This seismic shift to lower price tiers will result in over 60 per […]
Parks Associates has released its updated list of the top 10 US subscription OTT services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker. Parks Associates notes that recent entrants such as HBO Max, Apple TV+, and Disney+ have rearranged the top ten list. Sling TV dropped out […]
French daily Le Figaro is reporting that the French PSB-backed SVoD service has signed up some 100,000 subscribers in its first three works of existence. By way of comparison, in September 2014, following its launch in France, Netflix had reached that milestone in two weeks, before additional competition made the space even more competitive. At […]
Northern Sky Research (NSR), in its latest study, says that the adoption of 5G will be transformational for many aspects of the Satcom ecosystem: from stimulating demand in many segments, seamlessly integrating Satcoms in the mainstream Telco ecosystem or becoming a tool for optimising Satellite Network design and operations. “In fact,” says NSR, “The waves […]
Following the 2020 US presidential elections, streaming device and platform specialist Roku has released new data detailing the significant growth in consumption of election-related news via streaming on the Roku platform. The analysis coincides with newly-released data from a nationwide survey of more than 2,000 US adults, conducted by The Harris Poll for Roku prior […]
A decade of media evolution has taken place in a few short months. Kantar’s latest report assesses which audience behaviours and industry dynamics it believes will stick into 2021. The report opens a window on three macro-trends that can position the media and advertising industry as a driver of economic recovery, as well as offering […]
The gaming accessories market continues to climb, on track to achieve 21 per cent volume growth in 2020, according to a report from Futuresource Consulting. “There’s no doubt that Covid-19 has made a significant positive contribution to the gaming landscape this year,” says Morris Garrard, Research Analyst at Futuresource Consulting. “Yet consumer interest was already […]
The Network Intelligence Report from data-driven network intelligence and analytics specialist Nokia Deepfield, which examines service provider network traffic and consumption trends in 2020, reveals the networks were made to withstand the Internet’s rollercoaster year. The report examines overall changes in Internet traffic patterns in the last decade and in 2020, focusing on key application […]
Leichtman Research Group (LRG) found that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 120,000 net video subscribers in Q3 2020, compared to a pro forma net loss of about 945,000 in Q2 2019. The top pay-TV providers now account for about 82.6 million […]