Advanced Television

Research

Report: Disney hires show shift to DTC

The Walt Disney Company’s recent hiring trend shows a shift to Disney+, its SVoD platform, and retail stores to offset the impact of Covid-19 on its theme park business. Hiring remains strong in the media networks, direct-to-consumer (DTC) and

October 30, 2020

Data: World Series viewership down

The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department. Each game in this year’s World Series was down between 21 and 33 per cent in viewership in the US compared to the […]

October 30, 2020

Report: Home working the new normal

Before the Covid-19 pandemic emerged in early 2020, the idea of working and socialising from home was mainly a theoretical proposition. But less than a year later, that reality is suddenly the new normal for many of the world’s office workers. In the latest Ericsson IndustryLab study, The Dematerialized Office, early adopter white-collar employees in […]

October 30, 2020

Industry majors back Euro CTV initiative

The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating

October 29, 2020By Colin Mann

Forecast: UK adspend slower 2021 recovery

Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]

October 29, 2020

Forecast: Russian SVoD consumer spend up 1,000% by 2024

A video insights report from Futuresource Consulting shows that although Russia’s SVoD market is underdeveloped, it is undergoing a rapid transformation. SVoD doubled in size last year to achieve RUB 6.6 billion (€71.2 million), exceeding the digital transactional market for the first time, and is on track to develop at a similar rate in 2020. […]

October 29, 2020

Report: Mobile 40% of all video consumption among US Gen Z

Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households. […]

October 29, 2020

Data: Aberdeen & Darlington see biggest broadband improvement

Uswitch, the UK-based broadband price comparison service, has released data exploring which regions have seen the biggest changes to their broadband speed – and it’s not good news for everyone. Seeing the biggest improvement in broadband speed, with an increase in 77.8 per cent between 2019 and 2020, was Aberdeen. Second was Darlington (65.7 per […]

October 29, 2020

Forecast: Australian online video sector up $5bn+ by 2025

A report from industry analyst & advisory group Media Partners Asia (MPA) estimates that Australia’s online video industry will generate an estimated $2.9 billion (€2.4bn) in revenue in 2020, including advertising & subscription revenue. Over the next five years, MPA expects the online video sector to grow at 13 per cent CAGR to reach $5.3 […]

October 29, 2020

Data: American Utopia finds new audiences on HBO

It has been a year of big Broadway shows coming into viewer’s living rooms, with Hamilton on Disney+, a Sky partnership with the National Theatre, and now American Utopia hitting the small screen. And, like Hamilton, David Byrne’s musical has reached a far larger audience in one week of streaming than it did in 106 […]

October 29, 2020