Advanced Television

Industry majors back Euro CTV initiative

October 29, 2020

By Colin Mann

The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB.

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Categories: Advertising, Articles, Broadcast, Business, Connected TV, Consumer Behaviour, Markets, OTT, Research, Standards, Targetted

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