Advanced Television

Research

Research: More viewers choosing online platforms

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study:

August 27, 2020

Research: Rise in illegally-accessed content risks

Research from UK pro-copyright education body The Industry Trust for IP Awareness has revealed that those who illegally download or stream TV, Film and Sport content are at a higher risk than ever of suffering a host of negative personal and financial consequences. From viruses and hacking, to identity theft and fraud, latest figures

August 27, 2020By Colin Mann

Research: 2m UK homes considering unbundling

The era of the broadband and TV bundle is nearing an end according to research from Zen Internet, with millions of households no longer seeing its value. Its findings suggest that two million of the

August 27, 2020

Analysis: UK lags in 5G speed test

Mobile analytics and wireless connectivity specialist Opensignal has analysed the real-world 5G experience of its users across mobile operators in a number of countries globally, including Australia, the US, UK and South Korea. As part of those country reports, it developed a measure to understand the overall mobile experience of 5G users, Download Speed Experience […]

August 27, 2020

Study: Brazilians are biggest eSports cheats

Brazilian eSports competitors are most likely to cheat by using cheat codes, bots and hacks to gain an unfair advantage over opponents while playing online. The Cheating Countries study used search volume data to analyse the incidence of cheat codes, bots and hacks used in popular video game titles, and compares this to the number […]

August 27, 2020

Survey: 77% of UK prefer prefer AVoD over SVoD

Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study. CTV consumption is on

August 26, 2020

Report: Chinese streamers taking over SE Asian markets

This summer, Baidu’s streaming service iQiyi announced its plan to expand towards new markets in Asia-Pacific. The platform was launched in the second half of 2019 in Vietnam and Malaysia and is eyeing other strategic markets in Southeast Asia. Meanwhile, in June, Tencent acquired the Malaysian service iFlix. The latter has been struggling to generate […]

August 26, 2020

Research: Internet Australia’s main news source

New research from Roy Morgan reveals the Internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8 per cent) now say the Internet is a main source of news, up 1.4 million since 2018, including nearly 7.9 million Australians (37.7 per cent) specifically nominating Social […]

August 26, 2020

Research: US pay-TV penetration falls to 62%

Parks Associates consumer research finds 62 per cent of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 per cent in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household. “The explosion of online […]

August 25, 2020

Research: UK bought 21m connected devices during lockdown

One in five UK adults (21 per cent) – the equivalent of 10.3 million consumers – purchased at least one new digital device as a result of spending more time at home because of the Covid-19 pandemic according to Deloitte’s Digital Consumer Trends 2020 report. In total, up to 21.2 million digital devices were purchased […]

August 25, 2020