Advanced Television

Research

Forecast: AR/VR markets will recover in 2021

Strategy Analytics predicts a strong recovery for the global AR/VR markets in 2021 after Covid-19 driven contraction in 2020. Key findings from its research report,  titled Short and Long Term Impacts of Covid-19 on the AR and VR Market, include:

July 10, 2020

Analyst: US SVoD homes can access 100K hours of content

A study by Ampere Analysis has revealed the changing habits of SVoD households in the US. The streaming market is becoming increasingly crowded, with more hours of content available on demand than ever before. Ampere has meshed its consumer polling data on the different services to which US households subscribe, with its content tracking data […]

July 9, 2020

Bank: Netflix has more pricing power

A report on a survey conducted by equity analysts at investment bank Jefferies says that despite the spectacular growth and financials from Netflix there is still plenty of subscription upside for the streamer. Jefferies conducted a survey across three key markets: the well-established US and UK markets and India – where there is undoubtedly growth […]

July 9, 2020By Chris Forrester

F1 return sets ESPN viewership record

After a four-month delay to start the 2020 season, Formula 1 kicked off with an event viewership record for the Rolex Austrian Grand Prix. The live telecast of the race on ESPN on Sunday, July 5th, earned the largest US television viewership for the event since it returned to the F1 schedule in 1997. With […]

July 9, 2020By Colin Mann

Survey: Most young viewers would pay to stream new movies

Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Among other things, this year’s study shows that at a time when movie theatres are closed, or have restricted occupancy, young consumers see streaming as a way to satisfy their […]

July 8, 2020

Report highlights value of UK digital TV industry

A report from the Digital TV Group (DTG), the centre for UK digital TV, highlights the economic and social value of the UK’s world-class digital TV industry. The report, titled The State of the Nation: UK Digital Television Innovation 2020, is the first of what will become an annual series of datasets and analysis that […]

July 8, 2020

Survey: Void in measuring impact of viewing optimisation

The media industry lacks a clearly defined picture of how bitrate optimisation impacts the viewer experience, according to a survey of OTT providers, broadcasters and multichannel video providers. The survey, which aggregated input from 300 respondents, showed wide variations in the methodologies used to understand optimisation, and in how metrics are collected. While more than […]

July 8, 2020

Hamilton draws over 750,000 new Disney+ subs

A filmed version of the Hamilton Broadway theatre production premiered to much fanfare on the Disney+ streaming platform on July 3rd. Consequently, the Disney+ app was downloaded 752,451 times globally between July 3rd and July 5th, including 458,796 times in the US alone, according to a report in Variety, citing analytics firm Apptopia. It means […]

July 7, 2020

Report: Mobile industry continues APAC investment

Asia Pacific mobile operators are to invest over $400 billion on their networks between 2020 and 2025, of which $331 billion will be spent on 5G deployments, according to the latest Asia Pacific edition of the GSMA’s Mobile Economy series. The report shows that the region is one of the fastest-growing in the world and […]

July 7, 2020

BBC sets Premier League viewing record

Southampton’s 1-0 win over Manchester City at St Mary’s Stadium on the BBC on July 5th has become the Premier League’s most-watched televised match, with an audience of 5.7 million. The peak audience across all platforms saw the Saints record a surprise victory over last season’s champions thanks to Che Adams’ long-range goal. “Having the […]

July 7, 2020