Advanced Television

Research

UK Smart TV sales to hit £2.5bn

In a sign that consumers increasingly want to connect their ‘main screens’ (TV and computer) over half (55 per cent) of people in Britain have connected their TV sets to the Internet according to a YouGov study on the nation’s TV habits. The findings could presage a big increase in sales for Smart TVs. The […]

November 15, 2012

Ooyala: Tablet TV gains momentum

Viewers are flocking online for live and premium entertainment and news, according to video streaming and monetisation platform provider Ooyala. The company’s Q3 2012 Global Video Index also found that among web-connected devices, the share of time spent viewing on tablets grew 90 per cent over the last two quarters, with nearly three quarters of […]

November 15, 2012

Over half Americans stream TV shows

Over half of Americans (53 per cent) indicate having watched digitally streamed TV programming on any device, and streaming is well on its way to becoming a dominant means of viewership among 18-35 year olds, nearly tying top-ranked live feed TV (as it airs) as the way or among the ways they most often watch […]

November 14, 2012

Nielsen: Americans spend 34 hours a week watching TV

According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games.  Most of the content from these activities was delivered to the TV set in a traditional manner– over broadcast, cable, satellite or […]

November 14, 2012

Nielsen: Netflix subs watch less TV

Netflix subscribers watch 11 per cent fewer minutes of television per day than non-subscribers – and their online video usage is a much bigger chunk of their media consumption, according to Nielsen. In the second quarter of 2012, Netflix users watched an average of 246 minutes of TV per day, plus 41 minutes on video […]

November 14, 2012

Online ad spend to reach $143bn in 2017

Global online advertising revenues will reach $143 billion in 2017, according to a report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012. The US will remain the dominant territory […]

November 14, 2012

America Movil is LATAM leading pay-TV

America Movil has surpassed DirecTV to become the leading pay-TV operator in Latin America. According to TeleGeography’s GlobalComms Pay-TV research service, America Movil accounted for 11.3 million, or 22 per cent, of the region’s 51 million pay-TV subscribers in H1 2012, while DirecTV accounted for 9.1 million, or 18 per cent. DirecTV had been the […]

November 13, 2012

Brightcove ranked top Online Video Platform/CDN

A competitive assessment by analyst firm ABI Research looking at the impact on over-the-top (OTT) and multiscreen video distribution for premium video has placed Brightcove at the head of its rankings. Online Video Platforms (OVPs) and Content Delivery Networks (CDNs) are ranked according to their implementation skills and innovation. Implementation skills include market share, geographies […]

November 13, 2012

US networks losing viewers fast

Despite TV viewing being at an all-time high it seems audiences are not watching the major networks. The Nielsen ratings that the industry depends upon are also coming in for criticism for not adequately measuring the ‘new viewing’ on tablets, computers and other screens in and out of the home. Nielsen’s numbers show that this […]

November 12, 2012By Chris Forrester

Smart TVs ‘change viewer perception of ads’

The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the US and Western Europe. “Connected TV systems […]

November 9, 2012