The growing multiplicity of video-consumption devices, such as tablets, smart TVs and gaming consoles, presents a challenge for audience researchers seeking to capture accurately and completely the tuning that occurs on these devices, according to the findings of a new study by One Touch Intelligence (OTI), a Colorado-based market intelligence and intelligence management company, on […]
YuMe, a provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, a research-based strategic consulting firm, has unveiled the results of an extensive survey on the future of connected TV in the marketplace. This online survey of 1,500 US consumers ages 12 and older in November 2012, shows that […]
The global pay-TV market added nearly 47 million subscribers in 2012 reaching a total of 864 million subscribers. “The growth in satellite, cable, and IPTV markets was strong, although digital terrestrial TV growth was flat in 2012. ABI Research expects that the pay-TV market will continue to grow in 2013 to reach 907 million subscribers,” […]
Nearly 85 per cent of all flat-panel TVs produced in 2016 will be smart TVs, according to information technology research and advisory company Gartner. Worldwide unit production of flat-panel smart TVs will grow from 69 million in 2012 to 198 million in 2016. Worldwide unit production of smart TVs in 2013 is expected to reach […]
Nielsen, the global provider of information and insights into what consumers watch and buy, and Twitter have announced an exclusive multi-year agreement to create the ‘Nielsen Twitter TV Rating’ for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for […]
NSR’s Broadband Satellite Markets, 11th Edition report has found that satellite broadband Internet access subscribers will exceed 5.2 million globally in 10 years, and the enterprise VSAT installed base will reach nearly 2.9 million sites. In addition, backhaul services and even IP trunking will make important strides as services shift to provisioning with HTS and […]
IDATE has published a study on cord-cutting, based on a detailed analysis of the US market, the world’s most advanced, so that lessons can be drawn for Europe. Cord-cutting is emerging and indicates a much broader set of upheavals in the television industry. First, the economic crisis fuels tensions surrounding the primary income of the […]
Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36 per cent) of these home-based digital video activities happen in a room where a second screen – […]
Research from Alcatel-Lucent’s Bell Labs, the research arm of Alcatel-Lucent, has revealed the impact of surging video consumption, suggesting that by 2020, people will be watching seven hours of video each day versus 4.8 hours today, with a dramatic shift from broadcasting to on-demand video viewing With Christmas expected to bring another leap in ownership […]
TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, Ofcom research has revealed. The UK is ahead of other countries such as Japan and the USA for catching up with TV online and is at the forefront of using new technology such as smart TVs and digital video […]