Advanced Television

Social Media

SeaChange boosts OTT social with Timeline deal

Multiscreen video software SeaChange International has increased its ability to extend social news to multiscreen television service providers by agreeing to acquire California-based SaaS company TLL, LLC which does business as Timeline Labs in a cash and stock deal rising to $24.5 million. Timeline Labs enables local broadcasters, local and national news organisations, cable news […]

December 23, 2014

Strong mobile ad-spend growth in 2015

Strong growth in mobile advertising spend, increasing momentum in the mobile payments sector, and the rising influence of Asian companies on the global mobile media landscape are among over ten predictions highlighted in a report from Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem Opportunities (AEO) services. The report highlights the key trends that […]

December 22, 2014

Spain: Kantar Media launches Twitter TV ratings

Audience research company Kantar Media has launched Kantar Twitter TV ratings, the first measurement tool to analyse social media TV audiences in Spain.  It is the result of a global partnership with Twitter to implement a new suite of tools to support planning and analytics for the TV industry. Its first findings reveal that 61 […]

December 5, 2014From David Del Valle in Madrid

Walking Dead viewing record for Fox UK

The Walking Dead Season 5 has proven to be a ratings-hit for Fox UK, breaking several viewing-figure records for the channel and achieving its biggest ever audience numbers. Consolidated data reveals premières of the horror drama averaged 1.3 million viewers, and a total of 2 million viewers watched each episode including repeat viewings*.  The premières […]

December 4, 2014By Nik Roseveare

Twitter: Second-screen users ‘meerkating’

TV viewers engaging with a second screen at the same time as watching broadcast television are ‘meerkating’, according to Dan Biddle, Head of Broadcast Partnerships at Twitter UK. Addressing a Westminster Media Forum Keynote Seminar on ‘TV and the second screen’, Biddle told delegates that the behaviour, whereby people repeatedly glance up from their companion […]

November 27, 2014

Grabyo garners $2m funding from global sports stars

Real-time video specialist Grabyo has raised $2 million in funding from an array of major sports stars on the back of accelerating customer demand, ongoing momentum in social video and the rapid growth of mobile video advertising. The investors and global ambassadors include Premier League footballers Cesc Fabregas and Robin van Persie, New York Red […]

November 26, 2014

Mood Media partners with Shazam

Mood Media, the global player in Experience Design, has formed partnership with Shazam that includes the official launch of Shazam In-Store, a location-based mobile marketing product. Shazam-In Store, part of Shazam’s larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than […]

November 25, 2014

Facebook and Avanti: Not so fast!

One online blogger accurately summed up the much-reported ‘fact’ that London-based satellite operator Avanti had struck some sort of deal with social media giant Facebook. The comment said: “Odd that this deal should be leaked to the press. It must be true as neither Avanti nor Facebook have denied it…” Avanti cannot deny the ‘talks’ […]

November 20, 2014

John Lewis Xmas ad not so Shazam-tastic

John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows

November 11, 2014

Social media drives viewership

Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this […]

November 5, 2014