BBC News is stepping up its social media offerings after mobile and tablet viewing figures overtook desktop use for the first time in December. BBC News launched Instafax, a new short-form video news service delivered to Instagram users. The project is a month-long experiment, with three 15-second videos uploaded a day, intended to serve as […]
Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky IQ Customer Intelligence Services. These predictions include TV advertising becoming as personalised as online, new ad releases being hotly anticipated throughout the year; not just […]
In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]
Facebook will begin selling video ads later this week reports the WSJ. The ads will play automatically in users news feeds as Facebook targets a share of the $66.4 billion that advertisers are expected to spend on US television this year. One of the first ads to be played will be a short tease made […]
Scripps Networks Interactive, whose lifestyle media brands include Food Network, HGTV and Travel Channel, has become the first programmer to offer the Viggle social platform to all Scripps advertisers. Viggle, a free mobile app, provides an interactive platform to create engagement with entertainment content and targeted advertising through a loyalty programme that rewards users for […]
DirecTV has partnered with two digital technology companies, LiveClips and i.TV. The LiveClips technology platform aggregates live, post-game or archived sports feeds to create, digitise and deliver discrete searchable video clips of every playfor delivery to linear broadcast and digital devices. LiveClips’ unique technology system delivers immediate personalised sports highlights for the DirecTV NFL Sunday […]
BuddyTV, the US TV website, has secured an additional $1.5 million for its release of Vibes, an app experience for its iOS7 version of BuddyTV Guide. The free app targets anyone with traditional pay-TV, broadcast, or streaming services with features that help find what to watch using a cable provider, satellite provider, or broadcast TV. […]
Apple has acquired social media search and analytics start-up Topsy. Apple confirmed the acquisition but would not say why it bought the company, which specialises in analysing Twitter data and providing insights into current sentiment on a variety of topics. Apple paid over $200 million for the company, according to reports. “Apple buys smaller technology […]
Spain’s state-owned TV RTVE has launched +TVE, an application for tablets and smartphones that allows viewers to edit and share 30 second live TV videos on social networks. When watching TV, viewers will be able to cut fragments of TV series and entertainment programmes to edit their own 30 seconds TV pieces, make comments and […]
Dan Biddle, Twitter UK’s head of broadcast partnerships says 60 per cent of UK’s 15 million Twitter users tweet while watching TV. Biddle told the OTTtv World Summit