VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

Elon Musk has seemingly changed his mind about buying social media platform Twitter, and is now willing to proceed with his $44 billion (€44.7bn) takeover. In a letter to the firm, Musk indicated he has agreed to pay the price he offered earlier this year before trying to back out of the deal. The reversal […]

The Council of the European Union says it has taken an important step to ensure a safer online environment by approving the Digital Services Act (DSA). The DSA protects the digital space against the spread of illegal content and ensures the protection of users’ fundamental rights. “The Digital Services Act is one of the EU’s […]

On September 24th, Netflix hosted Tudum – five virtual fan events across the globe that featured over 200 global stars presenting news, trailers and clips from over 120 series, films and games destined for the Netflix platform. Netflix has revealed that in total, as of September 27th, the five events pulled in 41.8 million views […]

Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]

Streaming platform Twitch has announced a partial gambling ban, targeting virtual slot machines, roulette and dice games. It will take effect from October 18th. The Amazon-owned platform will prohibit videos of gambling sites not licensed in the US or “other jurisdictions that provide sufficient consumer protection”. The ban includes cryptocurrency gambling sites such as Stake, […]

For the seventh consecutive year, digital piracy in Spain has experienced a drop in absolute numbers, which indicate that a tipping point has been reached. Since 2018, it has registered an accumulated decrease of 20 per cent. In 2021, access to illegal content reflected a reduction of 8 per cent, although the volume of cultural […]

Snapchatters in MENA will now be able to follow beIN Sports’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022™. beIN SPORTS, the flagship sports channel from beIN Media Group and Official Broadcaster of the FIFA World […]