Little Dot Sport, Little Dot Studios’ sport specialist label, has been awarded the social media and digital content account for West Ham United Football Club, starting with immediate effect. The three year contract will see Little Dot Sport complementing West Ham’s in-house capabilities with its digital expertise, bringing more content from the men’s, women’s and […]

Producer, record executive and entertainment impresario Simon Cowell and talent discovery formats specialist Syco Entertainment, along with international entertainment executive Tim Van Rongen, have partnered with Universal Music Group and its Republic Records label to create StemDrop. The service is described as a new evolution of musical collaboration, curation and artist discovery to be launched […]

UK public service broadcaster, Channel 4, is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture. The content will have a core focus of reaching, engaging and entertaining 13–24-year-olds. Launching on October 26th, Channel […]

The UK’s Competition and Markets Authority (CMA) has found that Meta’s takeover of Giphy could allow Meta to limit other social media platforms’ access to GIFs, making those sites less attractive to users and less competitive. It also found the deal has removed Giphy as a potential challenger in the UK display advertising market, preventing […]

Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]

Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the Global Ad Trends report: Finding Gen Z by WARC Media. From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will […]

Gol Play will be offering a 24-hour stream on Twitch for this weekend’s first El Clásico of the season between Real Madrid and FC Barcelona. The live stream can be followed from the afternoon of October 15th until 4 minutes before the October 16th kick-off.The streaming will feature the participation of popular streamers in Spain […]

TikTok star Francis Bourgeois is hitting the tracks for a 5-part Channel 4 digital series, Trainspotting with Francis Bourgeois, produced by Untold Studios. Across five episodes, Bourgeois will be offering a unique perspective on the British pastime, where he’ll be joined by a number of celebrities for wild trainspotting across five different locations in the […]

Comcast Advertising has released a report titled TV Makes Memories highlighting how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. The report reveals that these outcomes, and consequently the strongest memories, […]