VA Media rolls out BITE to social platforms
October 10, 2022
VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok.
Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap into VA Media’s 15.1 million subscribers and 100 million views per month on YouTube. Shows include Everyday Gourmet with Justine, Good Chef Bad Chef, Luke Nguyen’s Greater Mekong, Peter Kuruvita’s My Sri Lanka, Outback Gourmet with Justine Schofield, Richo’s Bar Snacks, Pacific Island Food Revolution and many more.
Mathew Ashcroft, Founder, and CEO of Parade Media Group, said: “Leveraging VA Media’s deep expertise in this space, and tapping into their global reach across YouTube and social platforms such as Tik Tok and Snapchat, is an exciting next step in BITE’s evolution and growth. We can’t wait to see what the partnership brings foodies everywhere.”
Mark Ashbridge, CEO of VA Media, commented: “We are excited to work with Matt and the Parade team to help them develop awareness and commercialise these fantastic Australian shows across global social video platforms”.
Hannah Barnes, Director of Unscripted Content of VA Media, added: “Bite really showcases the range and variety of food we have in Australia and I am thrilled to add Bite to our line-up of Unscrpted brands.”