As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]
TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]
Elon Musk will not be joining the board of Twitter, the company’s chief executive Parag Agrawal has confirmed. Musk’s appointment was due to become effective on April 9th after he acquired a 9.2 per cent stake in the social media platform last week. However, Agrawal tweeted: “Elon shared that same morning that he will no […]
Elon Musk has taken a 9.2 per cent stake in social media platform Twitter, according to a US securities filing. The announcement sent Twitter shares soaring by more than 27 per cent in New York trading on April 4th. The SpaceX and Tesla CEO owned 73,486,938 shares in the social media platform as of March […]
Eleven Taiwan has partnered with the streaming platform Twitch ahead of the new Taiwan baseball season, to make its live match coverage more accessible to fans. Eleven Taiwan holds the rights to all home matches for the Chinese Professional Baseball League (CPBL) for the Rakuten Monkeys, Wei Chuan Dragons and Uni-President 7-Eleven Lions. Games are […]
This year’s Digital media trends survey from Deloitte reveals that media companies in the US are now feeling more turbulence from the deeper currents shaping consumer behaviour. After 15 years of growth, SVoD services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVoD services are consolidating content and […]
More than a third of UK internet users are unaware that online content might be false or biased, according to research from media regulator Ofcom. Every minute sees 500 hours of content uploaded to YouTube, 5,000 videos viewed on TikTok and 695,000 stories shared on Instagram. Given the sheer volume of information at the touch […]
WWE and Fanatics have announced a long-term sports and entertainment partnership that will see Fanatics utilise its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the deal, WWE will […]
Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]