Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.
The study explored five key verticals: TV; social media; digital publishing; radio; and Esports, sports and betting. Key findings include:
“This study reveals tectonic shifts in how media is being produced, perceived, consumed and purchased across all levels of society and media, from streaming to TV, social media, digital publishing, radio and more,” said Daniel Anstandig, CEO of Futuri Media. “The message is very clear to media executives: now is the time to accelerate innovation to keep pace with media’s evolution, or risk being left behind.”
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