Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]
Social media messaging app WhatsApp is rolling out a feature that allows users to have photos or videos vanish after they are viewed. After the recipient opens the image for the first time, “view once” deletes it, without saving it to a phone. WhatsApp said the feature was aimed at “giving users even more control […]
Young people are significantly more likely to keep up with news using the Internet, over TV and other sources, according to UK broadcast regulator Ofcom’s annual news consumption report. Nine in 10 younger people aged 16-24 (89 per cent) follow news stories online, compared with under two-thirds (61 per cent) who get their news from […]
Snapchat users in the US can, effective immediately, watch select episodes of HBO Max programming virtually alongside their friends for free through Snap Minis, Snap’s platform for shared experiences on Snapchat, including the first episode of the new Max Original, Gossip Girl. The HBO Max Mini launches instantly in Snapchat with no installation required, offers […]
Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
Swisscom blue TV is now available on Apple TV in time for the start of the new Swiss football season, and also giving access to over 250 channels with games from the Super League, Challenge League, Champions League, Europa League and many other top international leagues. “However you watch TV, get ready for Switzerland’s most […]
TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]
Facebook has selected Vewd, a provider of OTT solutions, to provide the first web browser in the Portal TV App Store. Vewd’s technology, built on Vewd Core (one of the TV industry’s most deployed HTML5 SDK) is designed for connected TV devices, with intuitive controls and functionality to enable viewing of streaming content not available […]
GWI, the target audience company, has launched its new dataset, GWI Kids and accompanying report, Kids These Days, which delves into the attitudes, behaviours and beliefs of over 15,400 kids aged 8-15. Uniquely tailored to bring their perspectives to the surface, GWI Kids uncovers children’s expectations of brands today, and builds an authentic understanding of […]
Channel 4 and Snap have announced a new two-year deal to bring more than 1,000 episodes of the broadcaster’s shows to the social media platform. The deal extends last year’s partnership which saw over 300 short form edits of Channel 4 content air on Snapchat’s Discover platform; Channel 4’s portfolio of shows reached 44 million […]