Home » Archives by category » Social Media (Page 48)

Google, Paramount multi-platform Interstellar

Google, Paramount multi-platform Interstellar

Google has unveiled a collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan’s highly anticipated sci-fi movie Interstellar. The partnership will feature initiatives delivered across Google platforms,…

Kantar Media unveils first Twitter TV ratings

Kantar Media unveils first Twitter TV ratings

Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year,…

Facebook rolls out Atlas ad-tracking

Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it…

Kantar: Twitter can improve TV ratings

Kantar: Twitter can improve TV ratings

Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A study by Kantar Media – A Year in the Life of TV…

ITV Encore’s ‘Lucan’ most talked about TV brand in Q2

Research from Nielsen shows that the drama Lucan, screened on newly-launched channel ITV Encore, drives more brand conversations per viewer in the UK than any other drama in Q2 2014.…

National Geographic hits 50m Facebook fans

National Geographic Channel has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making National Geographic Channel the second largest global TV brand…

Must-see content, social conversations drive TV resurgence

Must-see content, social conversations drive TV resurgence

Must-see TV is driving consumers back towards planning evenings around the linear TV schedule, despite the availability and convenience offered by video on demand services – according to research from…

Channel 5 selects Fonix for mobile services

Fonix, a specialist in mobile messaging, payments and telephony and UK commercial broadcaster Channel 5 have announced a two year partnership. The deal is focused on developing engagement between Channel…

BBC, CNN tieing for global news audiences

BBC, CNN tieing for global news audiences

Research from ComScore has revealed that the BBC’s global audience has grown by 30 per cent since 2012 to 73.4 million unique browsers – just 200,000 (0.27 per cent) short…

Shazam surpasses 100m active users

Shazam surpasses 100m active users

Shazam has revealed it now has more than 100 million mobile monthly active users, a 34 per cent increase year-over-year. The app has been downloaded onto more than 500 million…

Stopping Premier League piracy “impossible”

Stopping Premier League piracy “impossible”

A leading IT expert believes the Premier League will probably not be able to stop fans illegally uploading videos of goals and has questioned whether it would be legally possible.…

Premier League gets tough on Vine videos

Premier League gets tough on Vine videos

The English Premier League has warned fans who post Vine videos of top-flight matches are in breach of copyright law. The league’s governing body said it is now working with…

Forbes is Beamly CEO, B2B role for Rose

Forbes is Beamly CEO, B2B role for Rose

Beamly, the social & content network for TV, has announced the promotion of Jason Forbes to the role of global CEO. Forbes was previously managing director of the company’s successful US…

Social media critical role in football piracy

Social media critical role in football piracy

As the opening weekend of the 2014/15 Premier League approaches, broadcasters should take note of some unexpected piracy figures from Irdeto stemming from the FIFA World Cup 2014, which found…

Millennial cord-nevers likely to remain so

Millennial cord-nevers likely to remain so

According to analysis from analyst group nScreenMedia, 19 per cent of millennials do not have pay-TV. Just 2 per cent of those say they intend to get it in the…