More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:
Futuresource Consulting’s latest Video Insights India report maps out the dynamics of this key emerging and increasingly-dynamic video battleground. An already rapidly evolving market, the pandemic has driven further change, with many consumers protecting disposable income by reducing pay-TV subscriptions and topping up viewing with SVoD and AVoD services. Pay-TV Operators Want Their Slice of […]
The latest insights from Virtual Australia (VOZ) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers looking to tap TV’s full power need to consider the complete array of TV assets across channels, screens and platforms. Speaking at the Future of […]
At the Television Critics Association Winter Press Tour, Disney+ showcased some of its upcoming series, including the Disney+ Original Series Big Shot, The Mighty Ducks: Game Changers, and presented a Q&A with Kevin Feige, Producer, President of Marvel Studios and Chief Creative Officer, Marvel, in support of The Falcon and The Winter Soldier. The streaming […]
Amino, the global media and entertainment technology solutions provider, has announced that Amazon has certified the Prime Video application across Amino Amigo 7X and Kamai 7BA Android TV devices. This certification means operators with these devices can enable their Prime Video subscribing customers to access a multitude of titles and Amazon Originals TV series and […]
Ahead of the release of the Amazon Original film Coming 2 America on March 5th, Amazon has made a round-up of iconic films that Eddie Murphy has starred in over an almost four decade-long career, all available to stream on Prime Video. Titles available include 48 HRS and its sequel Another 48 HRS, Beverley Hills […]
BBC Studios and ITV have confirmed that Reemah Sakaan, currently Group Director ITV SVoD, has been appointed as BritBox International’s new CEO charged with steering the roll out of their joint venture SVoD service to up to 25 countries worldwide Sakaan will start in April 2021 and will lead a team of around 100 content, […]
Clare Sumner, Director of Policy at the BBC, has called for a radical reappraisal of the role the Corporation plays in shaping the wider broadcast market to inform the debate about its future. Delivering a keynote speech – The evolving role of the BBC – to the Westminster Media Forum policy conference on ‘The future […]
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]
With the first races in its seventh season just days away, Formula E and Discovery have extended their media partnership to show the all-electric racing series live across Europe. Discovery will utilise its extensive range of free-to-air, pay-tv and digital platforms to support the growth of Formula E, whose shareholders include Liberty Global and Discovery […]