Research: Cash-strapped Brits not cancelling SVoDs
Research from streaming infrastructure provider Bitmovin reveals that over half (57 per cent) of Brits have NOT cancelled any streaming service despite the cost-of-living crisis. Value for money (57 per cent) and the availability of their favourite content (48 per cent) are what will keep consumers subscribed to video streaming services amidst the cost-of-living crisis. […]