ITV has partnered with Mecca Bingo to create an exclusive series of seven Loose Women themed digital scratchcard games. The new scratchcards, the first of which – Loose Change – has just launched, have been developed for Mecca by leading digital scratchcard and slot supplier G Games. The cards will feature on the homepage of Mecca Bingo and […]
Brits love game shows. Hundreds of thousands of people tune in to watch them every single week, with some of them gracing screens for decades. Many of them encourage people to take a gamble, whether it is opting for a random answer in a multiple-choice question, or accepting an offer for a mystery box where […]
ITV has announced that Mecca Bingo will become the lead sponsor of its popular panel show, Loose Women. The campaign, planned and executed by global agency IMA-HOME, launches on January 2nd 2024 and will feature Mecca Bingo idents created by Mission, on both live ITV channels and ITVX. The ad break bumpers will show a living room of […]
Bingo is a time-tested pursuit, initially conceived in Italy around 1530. Rapidly moving forward in time to the 20th century, bingo became radically popular in the UK in the 1960s; originally known as ‘Housey-Housey’, the British Betting and Gaming Act of 1960 laid the foundations for an exponential increase in participation. However, it suffered a […]