Advanced Television


Research: Toyota wins Super Bowl LV ads

Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]

February 10, 2021

Survey: 69% of US watched Super Bowl on Smart TV

A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]

February 10, 2021

Data: Super Bowl ratings slump

Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Some 32 million households tuned in, down from 37.6 million in 2020. Here’s how all of the programming looked on Sunday night: Super Bowl […]

February 8, 2021

NFL and DISH reach new multi-year agreement

NFL Media and DISH Network have announced that the two parties have reached a new carriage agreement for NFL Network and NFL RedZone in the US. Distribution of both networks was restored on DISH TV and Sling TV (as part of the Sling TV Blue package) in time for the first Sunday of the 2020 […]

September 14, 2020

AWS powers next-gen stats for NFL

Amazon Web Services (AWS), an Amazon company, and the National Football League (NFL) have announced they will debut six new insights through the NFL’s Next Gen Stats platform powered by AWS during the September 10th season kick-off game between the Houston Texans and the Super Bowl Champion Kansas City Chiefs. The new advanced stats will […]

September 10, 2020

Channel 5 scores live NFL deal

In a new three-year partnership with the National Football League (NFL) and ViacomCBS Networks International (VCNI), Channel 5 will bring live Monday Night Football back to free-to-air television and air a brand new Sunday morning magazine programme. The multiplatform deal, made in partnership with Velocity, VCNI’s branded content studio, will also see new and unique […]

September 8, 2020

NFL and YouTube sign new carriage agreement

NFL Media and YouTube TV have announced a new carriage agreement to bring the two NFL-based channels to YouTube TV subscribers in the US, ahead of the new season that kicks off on September 11th. NFL Network is available on YouTube TV’s base package. NFL RedZone is also available now, as part of YouTube TV’s […]

September 7, 2020

Sky Sports launching dedicated NFL channel

Sky and the NFL have agreed a new five-year deal to broadcast the NFL, and for the first time ever the US league will partner with an international broadcaster to launch a channel entirely dedicated to the sport. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see the […]

August 12, 2020By Nik Roseveare