Advanced Television

brazil

Brazil to roll out new digital TV standard in 2025

Brazil is launching a new TV standard called TV 3.0 in 2025. This technology, according to the government, will revolutionise the way people watch TV by integrating it with the internet. Viewers will use apps to navigate channels, replacing the traditional number system on remote controls. This will allow channels to offer additional on-demand content, […]

April 4, 2024From Branislav Pekic in Rome

SBT selects Brightcove to power AVoD app

Brightcove, the streaming technology company, has announced that Sistema Brasileiro de Televisão (SBT), the Brazilian TV networks, has chosen Brightcove as its streaming technology partner to power its new AVoD app, +SBT. The service is scheduled to launch in April. “SBT is one of the most well-known media organizations in Brazil. The launch of their […]

February 7, 2024

NxTV brings FAST channels to Brazil with Broadpeak

Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Brazilian operator NxTV is using an innovative targeted advertising solution from Broadpeak to monetise its new free ad-supported streaming TV (FAST) channels. NxTV is leveraging a dynamic ad insertion (DAI) application on broadpeak.io, […]

December 7, 2023

Brazil mobile operators launch anti-fraud measures

A leader in 5G and digital innovation in Latin America, Brazil adds another milestone to its trailblazing profile. As part of the global GSMA Open Gateway initiative, mobile operators Claro, TIM and Vivo have announced the launch of three network API (Application Programmable Interfaces) services focused on improving digital security: Number Verify, SIM Swap and […]

November 28, 2023

Brazil: ATSC 3.0 heads to field testing

The Advanced Television Systems Committee (ATSC) has announced that the Fórum Sistema Brasileiro TV Digital Terrestre (SBTVD Forum) has selected the ATSC 3.0 physical layer as one of two technologies to advance from Phase 3 lab testing to Phase 3 field testing, the final phase of evaluation scheduled to conclude in early 2024 that will […]

November 21, 2023

Brazil: Over 40% of homes have access to SVoD

Over 40 per cent of Brazilian households with TVs now have access to subscription-based streaming services, according to a survey by IBGE, the Brazilian Institute of Geography and Statistics. The survey, which was conducted in Q4 2022, found that 43.4 per cent of households with TVs had access to SVoD services, which is equivalent to […]

November 13, 2023From Branislav Pekic in Rome

Data: Brazilian pay-TV subs down 15%

The number of pay-TV subscribers in Brazil fell to 12.3 million in September 2023, continuing the downward trend. This represents a drop of 15.1 per cent compared to the same month in 2022 and 1.6 per cent in the past month, according to figures released by the National Telecommunications Agency (Anatel). Market leader Claro grew […]

November 7, 2023From Branislav Pekic in Rome

Stranger Things store opening in São Paulo

Netflix, in partnership with the JK Iguatemi mall, has announced that the Stranger Things Pop-Up Store is coming to São Paulo, the first ever to be launched in Latin America. For a limited time, the space with more than 200 square metres, which includes the store itself and a special in-world circuit, will immerse visitors […]

November 3, 2023By Nik Roseveare

Evrideo welcomes SBT to global broadcast platform

Evrideo, the complete cloud-based broadcast platform, has announced its strategic partnership with Sistema Brasileiro de Televisão (SBT), one of Brazil’s foremost TV networks. This collaboration signifies a momentous milestone in Evrideo’s ongoing journey to redefine broadcasting operations. Evrideo’s cloud-based broadcast platform has gained widespread recognition for its ability to transform traditional broadcasting across 30 countries. […]

October 25, 2023

Amagi Report: Brazil, Mexico outpace US in CTV adoption

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that the eighth edition of its Quarterly Global FAST Report revealed a surge in CTV adoption rates across Brazil and Mexico, indicating a 94 per cent growth in CTV penetration in Brazil and a closely following 93 per cent […]

August 17, 2023